HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedIdentity (basic)LowContained

DAVID'S BRIDAL, LLC

bd_e28bf5dc4d11b65b · schema v1 · pii pii-v1

Severity

Low

Discovered

Jan 20, 2024

Filed

Nov 11, 2024

To disclose

42 weeks

Affected

Not disclosed

Linked

13 filings

Confidence

64%

Full breach record for DAVID'S BRIDAL, LLC →

David's Bridal reported a cyber incident where unauthorized access occurred on or around January 20, 2024. The company identified unusual activity in late January 2024 and determined that certain information, including names and potentially other data, was copied without authorization. The company notified federal law enforcement, secured its systems, and is offering credit monitoring and identity theft restoration services to affected individuals.

J jump to incidentP pin to compareR raw source

California clockDiscovered Jan 20, 2024 → Notified Sep 13, 2024237d ✗ CA 60-day late42 weeks discovery → filing

Incident timeline

discovery → filing · 42 weeks / 296 days

Jan 20, 2024

Begins

Jan 20, 2024

Discovered

Nov 11, 2024

Filed

vs. sector median

+35 wks slower

This filing is one of 13 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

California State AGbd_9d0c4e09f6601a1a2024-09-16 · +56dVerified
Oregon State AGbd_3b9e3d8a59a54ec92024-09-13 · +59dVerified
Massachusetts State AGbd_4161924b0fabe2462024-09-13 · +59dVerified
Washington State AGbd_428197bbfebafa6f2024-09-13 · +59dVerified

Show 6 more filings ↓up to 71d gap

Indiana State AGbd_87d7497d0baf7d762024-09-13 · +59dVerified
Montana State AGbd_9e6d2f15482a5cda2024-09-13 · +59dVerified by operator
Maine State AGbd_e4166a65987c7c102024-09-13 · +59dCandidate
New Hampshire State AGbd_ec9fafde5ac5f5072024-09-13 · +59dVerified
Vermont State AGbd_f84193edf2f61f662024-09-13 · +59dVerified
Illinois State AGbd_0e040cff4edd91682024-09-01 · +71dVerified

Showing first 10 of 12 linked disclosures.

Name: DAVID'S BRIDAL, LLC
norm: david s bridal
Domain: davidsbridal.com

Name: DAVID'S BRIDAL, LLC
norm: david s bridal
Domain: davidsbridal.com
Industry: Retail & Consumerllm

Discovered: Jan 20, 2024
Breach occurred: Jan 20, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 13, 2024
Affected individuals: Not disclosed
Data types: Identity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notified federal law enforcement

During the incident: Promptly began an investigation to determine the full nature and scope of the event
Took prompt steps to further secure our systems
Conducted a detailed investigation
Notified federal law enforcement of this incident
Reviewed and further enhanced our existing security measures
Offering access to credit monitoring and identity theft restoration services at no cost
Changes made: Reviewed and further enhanced our existing security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 42 weeks(296 days from discovery to filing)
Compliance flags: CA 60-day late · 237dLeak >180d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Jan 20, 2024
→ Notified: Sep 13, 2024
237d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Jan 20, 2024 → Notified: Sep 13, 2024	237d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

Illinois State AGSep 1 · first

Oregon State AG+12d

Massachusetts State AG+12d

Washington State AG+12d

Indiana State AG+12d

Montana State AG+12d

Maine State AG+12d

New Hampshire State AG+12d

Vermont State AG+12d

California State AG+15d

California State AG+71d · this page

Pattern: first filing Sep 1 (IL), last Nov 11 (CA) — a 71-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-594717
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 11, 2024
Raw hash: a7b3024888bd03ce0ef07bad2592fa13e6cf37b1e4117ee69edb01767d468a56

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityDAVID'S BRIDAL, LLC

Victim entityDAVID'S BRIDAL, LLC

Incidentdiscovered Jan 20, 2024

Stated responsePromptly began an investigation to determine the full nature and scope of the event

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov