MalwareRetail & ConsumerRetailRansomwareData ExfiltratedData EncryptedHealth (basic)Identity (basic)Government IDPHIPIIMediumContained

DAVID'S BRIDAL, LLC

bd_428197bbfebafa6f · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 21, 2024

Filed

Sep 13, 2024

To disclose

34 weeks

Affected

911state residents only

Linked

13 records

Confidence

70%

Full breach record for DAVID'S BRIDAL, LLC →

David’s Bridal filed a supplemental notice with the Washington AG regarding a January 2024 cyber incident. Unauthorized access occurred on or around Jan 20, 2024, resulting in data copying. Affected data included names, SSNs, DOBs, and medical/health insurance info. 911 Washington residents were notified starting Sept 13, 2024. The company engaged forensic investigators, notified law enforcement, and provided 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Leak gap clock✗ Leak >180d34 weeks discovery → filing

Incident timeline

undetected · 1 days

discovery → filing · 34 weeks / 236 days

Jan 20, 2024

Begins

Jan 21, 2024

Discovered

Sep 13, 2024

Filed

vs. sector median

+24 wks slower

This filing is one of 13 records about the same incident.View merged incident

A leak claim by lockbit_3 about this victim was first seen 235 days before this filing.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Oregon State AGbd_3b9e3d8a59a54ec92024-09-13Verified
Massachusetts State AGbd_4161924b0fabe2462024-09-13Verified
Indiana State AGbd_87d7497d0baf7d762024-09-13Verified
Montana State AGbd_9e6d2f15482a5cda2024-09-13Verified by operator

Show 6 more filings ↓up to 59d gap

Maine State AGbd_e4166a65987c7c102024-09-13Candidate
New Hampshire State AGbd_ec9fafde5ac5f5072024-09-13Verified
Vermont State AGbd_f84193edf2f61f662024-09-13Verified
California State AGbd_9d0c4e09f6601a1a2024-09-16 · +3dVerified
Illinois State AGbd_0e040cff4edd91682024-09-01 · +12dVerified
California State AGbd_e28bf5dc4d11b65b2024-11-11 · +59dVerified

Showing first 10 of 12 linked disclosures.

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: DAVID'S BRIDAL, LLC
norm: david s bridal
Domain: davidsbridal.com
Industry: Retail & Consumerllm

Discovered: Jan 21, 2024
Breach occurred: Jan 20, 2024 – Jan 21, 2024
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Sep 13, 2024
Affected individuals: 911state-resident count only
Data types: Identity (basic)Government IDHealth (basic)PII
Data elements: NameSocial Security numberDate of birthHealth insurance IDMedical information
WA-stated cause: Cyberattack
WA-stated duration: lifecycle 200-299dexposure 1-99d
WA-stated discovery: Found after the fact
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcement regarding the eventProviding written notice of this incident to relevant state regulators

During the incident: Promptly took steps to further secure and restore its systems
Undertook a comprehensive forensic investigation to confirm the nature and scope of the event
Completed a detailed data review to identify what information was present in the relevant files
Notified federal law enforcement regarding the event
Providing Washington residents with access to credit monitoring services for twelve (12) months, through Experian at no cost
Providing written notice of this incident to relevant state regulators
Providing written notice of this incident to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Reviewed and further enhanced its existing security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 34 weeks(236 days from discovery to filing)
Compliance flags: Leak >180d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

Illinois State AGSep 1 · first

Oregon State AG+12d

Massachusetts State AG+12d

Indiana State AG+12d

Montana State AG+12d

Maine State AG+12d

New Hampshire State AG+12d

Vermont State AG+12d

Washington State AG+12d · this page

California State AG+15d

California State AG+71d

Pattern: first filing Sep 1 (IL), last Nov 11 (CA) — a 71-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachA30551.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 13, 2024
Raw hash: 2dd76517acb7dd6f04cb808c6788fc33a6d03305859198b916367cb8e69db96a

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityDAVID'S BRIDAL, LLC

Incidentdiscovered Jan 21, 2024

Stated responsePromptly took steps to further secure and restore its systems

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com