HackingRetail & ConsumerRetailCustomer Data InvolvedTargetedIdentity (basic)Government IDMediumContained

DAVID'S BRIDAL, LLC

bd_e4166a65987c7c10 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 21, 2024

Filed

Sep 13, 2024

To disclose

34 weeks

Affected

58state residents only

Linked

13 filings

Confidence

66%

Full breach record for DAVID'S BRIDAL, LLC →

David's Bridal reported a cyber incident to the Maine Attorney General affecting 58 Maine residents. Unauthorized access occurred on January 20, 2024, involving the copying of names and Social Security numbers. The breach was discovered on January 21, 2024, and notifications were sent to affected individuals on September 13, 2024. The company engaged forensic investigators, notified federal law enforcement, and provided 12 months of credit monitoring via Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jan 21, 2024 → Filed with AG Sep 13, 2024236d ✗ ME AG >90d34 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 1 days

discovery → filing · 34 weeks / 236 days

Jan 20, 2024

Begins

Jan 21, 2024

Discovered

Sep 13, 2024

Filed

vs. sector median

+26 wks slower

This filing is one of 13 about the same incident.View merged incident

A leak claim by lockbit_3 about this victim predates this filing by 234 days.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Oregon State AGbd_3b9e3d8a59a54ec92024-09-13Verified
Massachusetts State AGbd_4161924b0fabe2462024-09-13Verified
Washington State AGbd_428197bbfebafa6f2024-09-13Verified
Indiana State AGbd_87d7497d0baf7d762024-09-13Verified

Show 6 more filings ↓up to 59d gap

Montana State AGbd_9e6d2f15482a5cda2024-09-13Verified by operator
New Hampshire State AGbd_ec9fafde5ac5f5072024-09-13Verified
Vermont State AGbd_f84193edf2f61f662024-09-13Verified
California State AGbd_9d0c4e09f6601a1a2024-09-16 · +3dVerified
Illinois State AGbd_0e040cff4edd91682024-09-01 · +12dVerified
California State AGbd_e28bf5dc4d11b65b2024-11-11 · +59dVerified

Showing first 10 of 12 linked disclosures.

Name: DAVID'S BRIDAL, LLC
norm: david s bridal
Domain: davidsbridal.com

Name: DAVID'S BRIDAL, LLC
norm: david s bridal
Domain: davidsbridal.com
Industry: Retail & Consumerllm

Discovered: Jan 21, 2024
Breach occurred: Jan 20, 2024
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Sep 13, 2024
Affected individuals: 58state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcementProvided written notice to relevant state regulatorsNotified the three major credit reporting agencies
Initial access: exploit_public_facing

During the incident: Promptly took steps to further secure and restore its systems
Undertook a comprehensive forensic investigation
Completed a detailed data review
Notified federal law enforcement
Changes made: Reviewed and further enhanced its existing security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 34 weeks(236 days from discovery to filing)
Compliance flags: ME AG >90d · 236dLeak >180dME resident >60d · 236d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 21, 2024
→ Filed with AG: Sep 13, 2024
236d 90 days ME AG >90d
Maine
Discovered: Jan 21, 2024
→ Notified: Sep 13, 2024
236d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 21, 2024 → Filed with AG: Sep 13, 2024	236d	90 days	ME AG >90d
Maine	Discovered: Jan 21, 2024 → Notified: Sep 13, 2024	236d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

Illinois State AGSep 1 · first

Oregon State AG+12d

Massachusetts State AG+12d

Washington State AG+12d

Indiana State AG+12d

Montana State AG+12d

New Hampshire State AG+12d

Vermont State AG+12d

Maine State AG+12d · this page

California State AG+15d

California State AG+71d

Pattern: first filing Sep 1 (IL), last Nov 11 (CA) — a 71-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/f271d5a1-8e65-4a0a-bca3-566e4f1ba269.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 13, 2024
Raw hash: 020781ff9edd2f2da48b166b3d6eb1f657379ad895405d728eb7ec35ad40345d

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityDAVID'S BRIDAL, LLC

Victim entityDAVID'S BRIDAL, LLC

Incidentdiscovered Jan 21, 2024

Stated responsePromptly took steps to further secure and restore its systems

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov