HackingTechnologyFinancial ServicesInformationData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountHealth (basic)MediumActive

PeopleGuru Holdings, Inc.

bd_d01f13524ff1165d · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 9, 2025

Filed

Oct 16, 2025

To disclose

14 weeks

Affected

756state residents only

Linked

9 filings

Confidence

66%

Full breach record for PeopleGuru Holdings, Inc. →2 incidents on file

PeopleGuru Holdings, Inc. disclosed an external system breach (hacking) occurring July 6-9, 2025, discovered July 9, 2025. 756 Maine residents were notified on October 16, 2025. Compromised data included names, SSNs, financial account info, driver's licenses, and medical/health insurance info. The investigation is ongoing, and credit monitoring was provided.

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Maine clockDiscovered Jul 9, 2025 → Filed with AG Oct 16, 202599d ⏱ ME AG >30d14 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 3 days

discovery → filing · 14 weeks / 99 days

Jul 6, 2025

Begins

Jul 9, 2025

Discovered

Oct 16, 2025

Filed

vs. sector median

+3 wks slower

This filing is one of 9 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Vermont State AGbd_0784df0b4b5da3a82025-10-16Verified
New Hampshire State AGbd_0db930842d8375a22025-10-16Verified
Oregon State AGbd_362524c5e6273d1e2025-10-16Candidate
Iowa State AGbd_6b4c088fda1aae182025-10-16Verified

Show 4 more filings ↓

Montana State AGbd_7bc498b6d4233e972025-10-16Verified
Nebraska State AGbd_92efa93b473fda212025-10-16Verified
Washington State AGbd_9cb66c5f7c9d9dfe2025-10-16Verified
California State AGbd_f7302e7c0355b7742025-10-16Verified

Name: PeopleGuru Holdings, Inc.
norm: peopleguru holdings

Name: PeopleGuru Holdings, Inc.
norm: peopleguru holdings
Industry: TechnologyllmFinancial Servicesllm

Discovered: Jul 9, 2025
Breach occurred: Jul 6, 2025 – Jul 9, 2025
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 16, 2025
Affected individuals: 756state-resident count only
Data types: Identity (basic)Government IDFinancial accountHealth (basic)
Data elements: Social Security numberDate of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcementProviding written notice of this incident to relevant state regulators, as necessary, and to the three major credit reporting agencies
Initial access: exploit_public_facing

During the incident: Initiated an investigation into the nature and scope of the incident
Reviewed the data that may be involved to determine whether it contained sensitive information
Notified federal law enforcement regarding the event
Provided access to credit monitoring services for twelve (12) months, through TransUnion
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators, as necessary, and to the three major credit reporting agencies
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(99 days from discovery to filing)
Compliance flags: ME AG >30d · 99d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jul 9, 2025
→ Filed with AG: Oct 16, 2025
99d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jul 9, 2025 → Filed with AG: Oct 16, 2025	99d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Vermont State AGOct 16 · first

New Hampshire State AGOct 16 · first

Oregon State AGOct 16 · first

Iowa State AGOct 16 · first

Montana State AGOct 16 · first

Nebraska State AGOct 16 · first

Washington State AGOct 16 · first

California State AGOct 16 · first

Maine State AGOct 16 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/23093267-7780-43c2-ba3c-0e2638277902.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 16, 2025
Raw hash: 801d8f79459fc92011651ae8d57e15fd585688cf62072e3f1d4f7fb714ce94ad

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityPeopleGuru Holdings, Inc.

Victim entityPeopleGuru Holdings, Inc.

Incidentdiscovered Jul 9, 2025

Stated responseInitiated an investigation into the nature and scope of the incident

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov