HackingTechnologyFinancial ServicesInformationStolen CredentialsCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Government IDFinancial accountHealth (basic)PHIMediumActive

PeopleGuru Holdings, Inc.

bd_0db930842d8375a2 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 9, 2025

Filed

Oct 16, 2025

To disclose

14 weeks

Affected

240state residents only

Linked

9 filings

Confidence

65%

Full breach record for PeopleGuru Holdings, Inc. →2 incidents on file

PeopleGuru Holdings, LLC notified the New Hampshire Attorney General on October 16, 2025, of a cybersecurity event discovered on July 9, 2025. An unauthorized third party gained access to systems between July 6 and July 9, 2025, potentially viewing or taking personal information of 240 NH residents. Data types included names, SSNs, financial account info, driver's license numbers, and health/medical information. PeopleGuru notified law enforcement, offered 12 months of credit monitoring via TransUnion, and implemented additional employee safeguards.

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Incident timeline

undetected · 3 days

discovery → filing · 14 weeks / 99 days

Jul 6, 2025

Begins

Jul 9, 2025

Discovered

Oct 16, 2025

Filed

vs. sector median

+3 wks slower

This filing is one of 9 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Vermont State AGbd_0784df0b4b5da3a82025-10-16Verified
Oregon State AGbd_362524c5e6273d1e2025-10-16Candidate
Iowa State AGbd_6b4c088fda1aae182025-10-16Verified
Montana State AGbd_7bc498b6d4233e972025-10-16Verified

Show 4 more filings ↓

Nebraska State AGbd_92efa93b473fda212025-10-16Verified
Washington State AGbd_9cb66c5f7c9d9dfe2025-10-16Verified
Maine State AGbd_d01f13524ff1165d2025-10-16Verified
California State AGbd_f7302e7c0355b7742025-10-16Verified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: PeopleGuru Holdings, Inc.
norm: peopleguru holdings
Industry: TechnologyllmFinancial Servicesllm

Discovered: Jul 9, 2025
Breach occurred: Jul 6, 2025 – Jul 9, 2025
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 16, 2025
Affected individuals: 240state-resident count only
Data types: Identity (basic)Government IDFinancial accountHealth (basic)PHI
Data elements: Social Security numberDate of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified federal law enforcement regarding the eventProviding written notice of this incident to relevant state regulators, as necessary
Initial access: valid_credentials

During the incident: Initiated an investigation into the nature and scope of the incident
Reviewed the data that may be involved to determine whether it contained sensitive information
Notified federal law enforcement regarding the event
Provided access to credit monitoring services for twelve (12) months, through TransUnion
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(99 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Vermont State AGOct 16 · first

Oregon State AGOct 16 · first

Iowa State AGOct 16 · first

Montana State AGOct 16 · first

Nebraska State AGOct 16 · first

Washington State AGOct 16 · first

Maine State AGOct 16 · first

California State AGOct 16 · first

New Hampshire State AGOct 16 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/peopleguru-holdings-20251016.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 16, 2025
Raw hash: eac0bf7fb312a38b301a83d993c2f52da80b10dece02263985bc7282281f1b9f

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityPeopleGuru Holdings, Inc.

Incidentdiscovered Jul 9, 2025

Stated responseInitiated an investigation into the nature and scope of the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov