HackingTechnologyFinancial ServicesInformationData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountHealth (basic)PIIHighActive

PeopleGuru Holdings, Inc.

bd_6b4c088fda1aae18 · schema v1 · pii pii-v1

Severity

High

Discovered

Jul 9, 2025

Filed

Oct 16, 2025

To disclose

14 weeks

Affected

1,053state residents only

Linked

9 filings

Confidence

66%

Full breach record for PeopleGuru Holdings, Inc. →2 incidents on file

PeopleGuru Holdings, LLC notified Iowa AG of a cyber security event discovered July 9, 2025. Unauthorized access occurred July 6-9, 2025. Data exposed included names, SSNs, financial accounts, driver's licenses, and health info. 1,053 Iowa residents notified. Federal law enforcement notified; credit monitoring offered.

J jump to incidentP pin to compareR raw source

Iowa clock✗ IA AG >5 bday14 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 3 days

discovery → filing · 14 weeks / 99 days

Jul 6, 2025

Begins

Jul 9, 2025

Discovered

Oct 16, 2025

Filed

vs. sector median

+3 wks slower

This filing is one of 9 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Vermont State AGbd_0784df0b4b5da3a82025-10-16Verified
New Hampshire State AGbd_0db930842d8375a22025-10-16Verified
Oregon State AGbd_362524c5e6273d1e2025-10-16Candidate
Montana State AGbd_7bc498b6d4233e972025-10-16Verified

Show 4 more filings ↓

Nebraska State AGbd_92efa93b473fda212025-10-16Verified
Washington State AGbd_9cb66c5f7c9d9dfe2025-10-16Verified
Maine State AGbd_d01f13524ff1165d2025-10-16Verified
California State AGbd_f7302e7c0355b7742025-10-16Verified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: PeopleGuru Holdings, Inc.
norm: peopleguru holdings
Industry: TechnologyllmFinancial Servicesllm

Discovered: Jul 9, 2025
Breach occurred: Jul 6, 2025 – Jul 9, 2025
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 15, 2025
Affected individuals: 1,053state-resident count only
Data types: Identity (basic)Government IDFinancial accountHealth (basic)PII
Data elements: Social Security numberDate of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: External
Regulator citations: Notified federal law enforcement regarding the eventProviding written notice of this incident to relevant state regulators

During the incident: Initiated an investigation into the nature and scope of the incident
Reviewed the data that may be involved to determine whether it contained sensitive information
Notified federal law enforcement regarding the event
Working to implement additional safeguards and training to its employees
Providing access to credit monitoring services for twelve (12) months, through TransUnion
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice... to the three major credit reporting agencies
Changes made: Implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(99 days from discovery to filing)
Compliance flags: IA AG >5 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Vermont State AGOct 16 · first

New Hampshire State AGOct 16 · first

Oregon State AGOct 16 · first

Montana State AGOct 16 · first

Nebraska State AGOct 16 · first

Washington State AGOct 16 · first

Maine State AGOct 16 · first

California State AGOct 16 · first

Iowa State AGOct 16 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.iowaattorneygeneral.gov/media/cms/10162025_PeopleGuru_Holdings_LLC_D56B5641DF2F3.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 16, 2025
Raw hash: aa322a47e6c2317193707c2d216fa1315accffa321ed1791e5905ef9ea17e8a7

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityPeopleGuru Holdings, Inc.

Incidentdiscovered Jul 9, 2025

Stated responseInitiated an investigation into the nature and scope of the incident

ComplianceIA AG >5 bday

Extraction provenanceno artifact recorded

Source provenancewww.iowaattorneygeneral.gov