HackingTechnologyInformationStolen CredentialsSupply Chain (3P Vendor)Customer Data InvolvedData ExfiltratedIdentity (basic)Government IDHighContained

APPFOLIO, INC.

bd_bba06e3c593b96ad · schema v1 · pii pii-v1

Severity

High

Discovered

Aug 22, 2025

Filed

Oct 6, 2025

To disclose

6 weeks

Affected

2,882state residents only

Linked

12 filings

Confidence

70%

Full breach record for APPFOLIO, INC. →3 incidents on file

AppFolio, Inc. reported a third-party supply chain breach involving vendor Salesloft. Unauthorized access to AppFolio's CRM system occurred between August 8-18, 2025, affecting 2,882 Washington residents. Data potentially included names, DOBs, and SSNs. Notifications were mailed on October 6, 2025.

J jump to incidentP pin to compareR raw source

Washington clock⏱ WA AG >30d6 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 14 days

discovery → filing · 6 weeks / 45 days

Aug 8, 2025

Begins

Aug 22, 2025

Discovered

Oct 6, 2025

Filed

vs. sector median

12 wks faster

This filing is one of 12 about the same incident.View merged incident

Part of SALESLOFT, INC. supply-chain incident (2025) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Oregon State AGbd_0ab3c8362a49414b2025-10-06Candidate
Vermont State AGbd_2dbe73b43013007f2025-10-06Verified
Iowa State AGbd_590685df26b700a92025-10-06Verified
Indiana State AGbd_7b911a86227b22972025-10-06Verified

Show 6 more filings ↓up to 1d gap

Massachusetts State AGbd_8d6e88013af3cd092025-10-06Verified
Nebraska State AGbd_923ed1a25d4283242025-10-06Verified
Maine State AGbd_a9707e98f1214ee62025-10-06Verified
New Hampshire State AGbd_bf40a737f4fa3c9a2025-10-06Verified
California State AGbd_e971dd45d6d2c1a22025-10-06Verified
Texas State AGbd_2b0795c3c4216d872025-10-07 · +1dVerified

Showing first 10 of 11 linked disclosures.

Name: APPFOLIO, INC.
norm: appfolio

Name: APPFOLIO, INC.
norm: appfolio
Industry: Technologyllm

Discovered: Aug 22, 2025
Breach occurred: Aug 8, 2025 – Aug 18, 2025
Undetected for: 14 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 6, 2025
Affected individuals: 2,882state-resident count only
Data types: Identity (basic)Government ID
Data elements: NameSocial Security numberDate of birth
WA-stated cause: Cyberattack
WA-stated duration: lifecycle 1-99dexposure 1-99d
WA-stated discovery: Found after the fact
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain CompromiseT1078 Valid AccountsT1119 Automated Collection
Threat actor: External
Regulator citations: Filed notification with Washington Attorney General
Initial access: trusted_relationship

During the incident: Disabled all Salesloft integrations
Launched an investigation
Established a dedicated, toll-free call center to answer questions
Offering all notified individuals one year of complimentary credit monitoring and identity protection services
Changes made: In close contact with Salesloft to understand the steps it has taken to address this incident and prevent future occurrences
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: WA AG >30d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Oregon State AGOct 6 · first

Vermont State AGOct 6 · first

Iowa State AGOct 6 · first

Indiana State AGOct 6 · first

Massachusetts State AGOct 6 · first

Nebraska State AGOct 6 · first

Maine State AGOct 6 · first

New Hampshire State AGOct 6 · first

California State AGOct 6 · first

Washington State AGOct 6 · first · this page

Texas State AG+1d

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachA34853.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 6, 2025
Raw hash: 7faae21970d3767459f4a4c1649f0a62765f4cabd234c80c48d37d8e5eaf6387

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityAPPFOLIO, INC.

Victim entityAPPFOLIO, INC.

Incidentdiscovered Aug 22, 2025

Stated responseDisabled all Salesloft integrations

ComplianceWA AG >30d

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com