HackingTechnologyInformationStolen CredentialsSupply Chain (3P Vendor)Customer Data InvolvedIdentity (basic)Government IDMediumContained

APPFOLIO, INC.

bd_a9707e98f1214ee6 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 22, 2025

Filed

Oct 6, 2025

To disclose

6 weeks

Affected

148state residents only

Linked

12 filings

Confidence

66%

Full breach record for APPFOLIO, INC. →3 incidents on file

AppFolio, Inc. reported a security incident involving its vendor Salesloft. Unauthorized access to AppFolio's CRM system occurred between August 8 and 18, 2025. The breach affected 148 Maine residents, exposing names and Social Security numbers. AppFolio discovered the incident on August 22, 2025, disabled integrations, and began notifying affected individuals on October 6, 2025, offering credit monitoring services.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Aug 22, 2025 → Filed with AG Oct 6, 202545d ⏱ ME AG >30d6 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 14 days

discovery → filing · 6 weeks / 45 days

Aug 8, 2025

Begins

Aug 22, 2025

Discovered

Oct 6, 2025

Filed

vs. sector median

12 wks faster

This filing is one of 12 about the same incident.View merged incident

Part of SALESLOFT, INC. supply-chain incident (2025) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Oregon State AGbd_0ab3c8362a49414b2025-10-06Candidate
Vermont State AGbd_2dbe73b43013007f2025-10-06Verified
Iowa State AGbd_590685df26b700a92025-10-06Verified
Indiana State AGbd_7b911a86227b22972025-10-06Verified

Show 6 more filings ↓up to 1d gap

Massachusetts State AGbd_8d6e88013af3cd092025-10-06Verified
Nebraska State AGbd_923ed1a25d4283242025-10-06Verified
Washington State AGbd_bba06e3c593b96ad2025-10-06Verified
New Hampshire State AGbd_bf40a737f4fa3c9a2025-10-06Verified
California State AGbd_e971dd45d6d2c1a22025-10-06Verified
Texas State AGbd_2b0795c3c4216d872025-10-07 · +1dVerified

Showing first 10 of 11 linked disclosures.

Name: APPFOLIO, INC.
norm: appfolio

Name: APPFOLIO, INC.
norm: appfolio
Industry: Technologyllm

Discovered: Aug 22, 2025
Breach occurred: Aug 8, 2025 – Aug 18, 2025
Undetected for: 14 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 6, 2025
Affected individuals: 148state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain CompromiseT1078 Valid Accounts
Threat actor: External
Regulator citations: Filed notification with Maine Attorney General
Third party: via Salesloft
Initial access: supply_chain

During the incident: Disabled all Salesloft integrations
Launched an investigation
Established a dedicated, toll-free call center
Offered one year of complimentary credit monitoring and identity protection services
Changes made: In close contact with Salesloft to understand steps taken to address the incident and prevent future occurrences
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: ME AG >30d · 45d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 22, 2025
→ Filed with AG: Oct 6, 2025
45d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 22, 2025 → Filed with AG: Oct 6, 2025	45d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Oregon State AGOct 6 · first

Vermont State AGOct 6 · first

Iowa State AGOct 6 · first

Indiana State AGOct 6 · first

Massachusetts State AGOct 6 · first

Nebraska State AGOct 6 · first

Washington State AGOct 6 · first

New Hampshire State AGOct 6 · first

California State AGOct 6 · first

Maine State AGOct 6 · first · this page

Texas State AG+1d

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/558113e2-5f95-4f04-ae80-27f404d3ac47.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 6, 2025
Raw hash: ddcf90dffc7dbfa679b6d1ebdd44c2ee5a958878077d546cda492b9243fa86cb

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityAPPFOLIO, INC.

Victim entityAPPFOLIO, INC.

Incidentdiscovered Aug 22, 2025

Stated responseDisabled all Salesloft integrations

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov