HackingTechnologyInformationStolen CredentialsSupply Chain (3P Vendor)Data ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDMediumContained

APPFOLIO, INC.

bd_bf40a737f4fa3c9a · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 22, 2025

Filed

Oct 6, 2025

To disclose

6 weeks

Affected

231state residents only

Linked

12 filings

Confidence

66%

Full breach record for APPFOLIO, INC. →3 incidents on file

AppFolio, Inc. notified the New Hampshire Attorney General of a third-party data security incident involving its vendor, Salesloft. Unauthorized access to AppFolio's CRM system occurred between August 8-18, 2025. The breach potentially exposed names and Social Security numbers of 231 New Hampshire residents. AppFolio disabled integrations, investigated, and began notifying affected individuals on October 6, 2025, offering one year of credit monitoring.

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Incident timeline

undetected · 14 days

discovery → filing · 6 weeks / 45 days

Aug 8, 2025

Begins

Aug 22, 2025

Discovered

Oct 6, 2025

Filed

vs. sector median

12 wks faster

This filing is one of 12 about the same incident.View merged incident

Part of SALESLOFT, INC. supply-chain incident (2025) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Oregon State AGbd_0ab3c8362a49414b2025-10-06Candidate
Vermont State AGbd_2dbe73b43013007f2025-10-06Verified
Iowa State AGbd_590685df26b700a92025-10-06Verified
Indiana State AGbd_7b911a86227b22972025-10-06Verified

Show 6 more filings ↓up to 1d gap

Massachusetts State AGbd_8d6e88013af3cd092025-10-06Verified
Nebraska State AGbd_923ed1a25d4283242025-10-06Verified
Maine State AGbd_a9707e98f1214ee62025-10-06Verified
Washington State AGbd_bba06e3c593b96ad2025-10-06Verified
California State AGbd_e971dd45d6d2c1a22025-10-06Verified
Texas State AGbd_2b0795c3c4216d872025-10-07 · +1dVerified

Showing first 10 of 11 linked disclosures.

Name: APPFOLIO, INC.
norm: appfolio

Name: APPFOLIO, INC.
norm: appfolio
Industry: Technologyllm

Discovered: Aug 22, 2025
Breach occurred: Aug 8, 2025 – Aug 18, 2025
Undetected for: 14 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 6, 2025
Affected individuals: 231state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain CompromiseT1078 Valid AccountsT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General
Initial access: trusted_relationship

During the incident: Disabled all Salesloft integrations
Launched an investigation
Worked to determine what requests were made by the unauthorized actor and what data was returned
Began mailing notification letters via United States Postal Service First-Class mail
Offered one year of complimentary credit monitoring and identity protection services
Established a dedicated, toll-free call center to answer questions
Changes made: In close contact with Salesloft to understand the steps it has taken to address this incident and prevent future occurrences
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Oregon State AGOct 6 · first

Vermont State AGOct 6 · first

Iowa State AGOct 6 · first

Indiana State AGOct 6 · first

Massachusetts State AGOct 6 · first

Nebraska State AGOct 6 · first

Maine State AGOct 6 · first

Washington State AGOct 6 · first

California State AGOct 6 · first

New Hampshire State AGOct 6 · first · this page

Texas State AG+1d

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/appfolio-20251006.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 6, 2025
Raw hash: 2770239b2b263d8893b685454805227b422d1600ed683a476977058c0f4864c7

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityAPPFOLIO, INC.

Victim entityAPPFOLIO, INC.

Incidentdiscovered Aug 22, 2025

Stated responseDisabled all Salesloft integrations

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov