HackingTechnologyInformationStolen CredentialsSupply Chain (3P Vendor)Customer Data InvolvedIdentity (basic)Government IDMediumContained

APPFOLIO, INC.

bd_1b31ac73a21378a8 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 22, 2025

Filed

Oct 14, 2025

To disclose

8 weeks

Affected

Not disclosed

Confidence

66%

Full breach record for APPFOLIO, INC. →3 incidents on file

AppFolio, Inc. notified South Carolina residents of a security incident involving third-party vendor Salesloft. On August 22, 2025, AppFolio became aware of unauthorized access to its hosted CRM system via Salesloft. The incident potentially exposed names, addresses, dates of birth, and Social Security numbers for a small subset of individuals. AppFolio disabled integrations, investigated, and is offering credit monitoring.

J jump to incidentP pin to compareR raw source

Incident timeline

discovery → filing · 8 weeks / 53 days

Aug 22, 2025

Discovered

Oct 14, 2025

Filed

vs. sector median

5 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: APPFOLIO, INC.
norm: appfolio

Name: APPFOLIO, INC.
norm: appfolio
Industry: Technologyllm

Discovered: Aug 22, 2025
Materiality determined: —
Notification sent: Oct 6, 2025
Affected individuals: Not disclosed
Data types: Identity (basic)Government ID
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain CompromiseT1078 Valid Accounts
Threat actor: External
Initial access: trusted_relationship

During the incident: Disabled all Salesloft integrations
Launched an investigation
Offering complimentary credit monitoring and identity theft protection services provided by Cyberscout
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(53 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Security%20Breach%20Notices/2025/Consumer%20Letter%20-%20AppFolio%2C%20Inc..pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 14, 2025
Raw hash: 314953b91e6cc76cd6d978f9efe503133d2addddd2339113b1bf482f174283af

Reporting entityAPPFOLIO, INC.

Victim entityAPPFOLIO, INC.

Incidentdiscovered Aug 22, 2025

Stated responseDisabled all Salesloft integrations

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov