HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

My Daily Choice, Inc

bd_afd9c4c3dcdb55a8 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 15, 2024

Filed

Jun 6, 2024

To disclose

16 weeks

Affected · nationwide

89,188205 in this filing

Linked

12 filings

Confidence

65%

Full breach record for My Daily Choice, Inc →

My Daily Choice, Inc. reported an external system breach (hacking) occurring on February 15, 2024. The incident compromised the personal information of 89,188 individuals, including 205 Maine residents. Data accessed included names and financial account or credit/debit card numbers with associated security codes or PINs. Written notification was sent to consumers on June 5, 2024.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Feb 15, 2024 → Filed with AG Jun 6, 2024112d ✗ ME AG >90d16 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 16 weeks / 112 days

Feb 15, 2024

Begins

Feb 15, 2024

Discovered

Jun 6, 2024

Filed

vs. sector median

+9 wks slower

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Montana State AGbd_101d48bac0e84eaf2024-06-06Verified
Massachusetts State AGbd_3f191e13ce7496322024-06-06Verified
South Carolina State AGbd_4461a5e2d65f2f802024-06-06Verified
California State AGbd_803fc597669176cd2024-06-06Verified

Show 6 more filings ↓up to 1d gap

New Hampshire State AGbd_9c51eac988162a632024-06-06Verified
Washington State AGbd_a6ff7a11fa3b63912024-06-06Verified
Oregon State AGbd_acb795eecf64977c2024-06-06Verified
Vermont State AGbd_dc10484cd3f7ae8d2024-06-06Verified
Delaware State AGbd_a0163d18e0b05a052024-06-05 · +1dCandidate
Indiana State AGbd_d74f2efcb22761ca2024-06-05 · +1dVerified

Showing first 10 of 11 linked disclosures.

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com
Industry: Retail & Consumerllm

Discovered: Feb 15, 2024
Breach occurred: Feb 15, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 5, 2024
Affected individuals: 89,188state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 16 weeks(112 days from discovery to filing)
Compliance flags: ME AG >90d · 112dME resident >60d · 111d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Feb 15, 2024
→ Filed with AG: Jun 6, 2024
112d 90 days ME AG >90d
Maine
Discovered: Feb 15, 2024
→ Notified: Jun 5, 2024
111d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Feb 15, 2024 → Filed with AG: Jun 6, 2024	112d	90 days	ME AG >90d
Maine	Discovered: Feb 15, 2024 → Notified: Jun 5, 2024	111d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Delaware State AGJun 5 · first

Indiana State AGJun 5 · first

Montana State AG+1d

Massachusetts State AG+1d

South Carolina State AG+1d

California State AG+1d

New Hampshire State AG+1d

Washington State AG+1d

Oregon State AG+1d

Vermont State AG+1d

Maine State AG+1d · this page

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/01792ae0-aabb-45fc-9dd8-cae259529a0c.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 6, 2024
Raw hash: 4cc16406b2323c7ce1274211211091e7d3056162a2282402ed2aa76e3143bc26

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMy Daily Choice, Inc

Victim entityMy Daily Choice, Inc

Incidentdiscovered Feb 15, 2024

Stated responseSent written notification to affected consumers

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov