HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataData ExfiltratedTargetedPIIIdentity (basic)LowContained

My Daily Choice, Inc

bd_a0163d18e0b05a05 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 15, 2024

Filed

Jun 5, 2024

To disclose

16 weeks

Affected

Not disclosed

Linked

12 filings

Confidence

66%

Full breach record for My Daily Choice, Inc →

My Daily Choice, Inc. notified customers of a data breach occurring on February 15, 2024, involving unauthorized access to a third-party hosted environment. The incident impacted customer names and other PII. The company engaged its IT team and the vendor for investigation, restored services, and offered credit monitoring via Cyberscout.

J jump to incidentP pin to compareR raw source

Incident timeline

discovery → filing · 16 weeks / 111 days

Feb 15, 2024

Begins

Feb 15, 2024

Discovered

Jun 5, 2024

Filed

vs. sector median

+8 wks slower

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Indiana State AGbd_d74f2efcb22761ca2024-06-05Verified
Montana State AGbd_101d48bac0e84eaf2024-06-06 · +1dVerified
Massachusetts State AGbd_3f191e13ce7496322024-06-06 · +1dVerified
South Carolina State AGbd_4461a5e2d65f2f802024-06-06 · +1dVerified

Show 6 more filings ↓up to 1d gap

California State AGbd_803fc597669176cd2024-06-06 · +1dVerified
New Hampshire State AGbd_9c51eac988162a632024-06-06 · +1dVerified
Washington State AGbd_a6ff7a11fa3b63912024-06-06 · +1dVerified
Oregon State AGbd_acb795eecf64977c2024-06-06 · +1dVerified
Maine State AGbd_afd9c4c3dcdb55a82024-06-06 · +1dVerified
Vermont State AGbd_dc10484cd3f7ae8d2024-06-06 · +1dVerified

Showing first 10 of 11 linked disclosures.

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com
Industry: Retail & Consumerllm

Discovered: Feb 15, 2024
Breach occurred: Feb 15, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 1, 2024
Affected individuals: Not disclosed
Data types: PIIIdentity (basic)
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated CollectionT1074 Data Staged
Threat actor: External
Regulator citations: Will notify applicable regulatory authorities where necessary
Initial access: valid_credentials

During the incident: Launched an investigation with assistance from IT team and third-party hosting vendor
Confirmed the security of our third-party hosted environment
Restored our use of the impacted files and customer services
Reviewed the involved files to identify and notify impacted customers
Offering Single Bureau Credit Monitoring/Single Bureau Credit Report/Single Bureau Credit Score services at no charge
Providing proactive fraud assistance through Cyberscout
Changes made: Reviewing policies, procedures, and processes related to the storage and access of personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 16 weeks(111 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Indiana State AGJun 5 · first

Delaware State AGJun 5 · first · this page

Montana State AG+1d

Massachusetts State AG+1d

South Carolina State AG+1d

California State AG+1d

New Hampshire State AG+1d

Washington State AG+1d

Oregon State AG+1d

Maine State AG+1d

Vermont State AG+1d

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://attorneygeneral.delaware.gov/wp-content/uploads/sites/50/2024/06/My-Daily-Choice-Inc.-Consumer-Notice.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 5, 2024
Raw hash: 73d7224c063fcf473d1416ae1e2de701a9c126b84af6b478ac4cfee594f35d5f

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMy Daily Choice, Inc

Victim entityMy Daily Choice, Inc

Incidentdiscovered Feb 15, 2024

Stated responseLaunched an investigation with assistance from IT team and third-party hosting vendor

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceattorneygeneral.delaware.gov