MalwareRetail & ConsumerRetailRansomwareData ExfiltratedData EncryptedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountHighContained

My Daily Choice, Inc

bd_a6ff7a11fa3b6391 · schema v1 · pii pii-v1

Severity

High

Discovered

Feb 15, 2024

Filed

Jun 6, 2024

To disclose

16 weeks

Affected

1,593state residents only

Linked

12 filings

Confidence

69%

Full breach record for My Daily Choice, Inc →

My Daily Choice, Inc. disclosed a ransomware incident affecting 1,593 Washington residents. Unauthorized actors accessed, copied, and attempted to delete files in a third-party hosted environment on Feb 15, 2024. Impacted data included names, SSNs, and payment card info. Notices mailed June 5, 2024.

J jump to incidentP pin to compareR raw source

Washington clock✗ WA AG >90d16 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 16 weeks / 112 days

Feb 15, 2024

Begins

Feb 15, 2024

Discovered

Jun 6, 2024

Filed

vs. sector median

+9 wks slower

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Montana State AGbd_101d48bac0e84eaf2024-06-06Verified
Massachusetts State AGbd_3f191e13ce7496322024-06-06Verified
South Carolina State AGbd_4461a5e2d65f2f802024-06-06Verified
California State AGbd_803fc597669176cd2024-06-06Verified

Show 6 more filings ↓up to 1d gap

New Hampshire State AGbd_9c51eac988162a632024-06-06Verified
Oregon State AGbd_acb795eecf64977c2024-06-06Verified
Maine State AGbd_afd9c4c3dcdb55a82024-06-06Verified
Vermont State AGbd_dc10484cd3f7ae8d2024-06-06Verified
Delaware State AGbd_a0163d18e0b05a052024-06-05 · +1dCandidate
Indiana State AGbd_d74f2efcb22761ca2024-06-05 · +1dVerified

Showing first 10 of 11 linked disclosures.

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com
Industry: Retail & Consumerllm

Discovered: Feb 15, 2024
Breach occurred: Feb 15, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 5, 2024
Affected individuals: 1,593state-resident count only
Data types: Identity (basic)Government IDFinancial account
Data elements: NameSocial Security numberFinancial account number
WA-stated cause: Cyberattack
WA-stated duration: lifecycle 0dexposure 0d
WA-stated discovery: Found while ongoingContained same day
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 ChannelT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Providing written notice of this incident to relevant state regulators
Initial access: external_remote_services

During the incident: Promptly began an investigation soon after, with assistance from its IT team and the third-party hosting vendor
Conducting a thorough review to confirm what types of customer information were impacted
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards
Reviewing policies, procedures, and processes related to the storage and access of personal information to protect against similar future incidents
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 16 weeks(112 days from discovery to filing)
Compliance flags: WA AG >90d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Delaware State AGJun 5 · first

Indiana State AGJun 5 · first

Montana State AG+1d

Massachusetts State AG+1d

South Carolina State AG+1d

California State AG+1d

New Hampshire State AG+1d

Oregon State AG+1d

Maine State AG+1d

Vermont State AG+1d

Washington State AG+1d · this page

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachA29419.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 6, 2024
Raw hash: a2faffb2aecabee724798f51cecb92810df8df0151ef5ddcfe5fa80f64ef77ab

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMy Daily Choice, Inc

Victim entityMy Daily Choice, Inc

Incidentdiscovered Feb 15, 2024

Stated responsePromptly began an investigation soon after, with assistance from its IT team and the third-party hosting vendor

ComplianceWA AG >90d

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com