HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedTargetedPIIMediumContained

My Daily Choice, Inc

bd_4461a5e2d65f2f80 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 15, 2024

Filed

Jun 6, 2024

To disclose

16 weeks

Affected

1,667state residents only

Linked

12 filings

Confidence

65%

Full breach record for My Daily Choice, Inc →

My Daily Choice, Inc. notified South Carolina AG of a breach on Feb 15, 2024, involving unauthorized access to a third-party hosted environment. An actor accessed, copied, and attempted to delete files. Customer names and other PII were impacted. No identity theft evidence found.

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South Carolina clock✓ SC CRA notice due16 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 16 weeks / 112 days

Feb 15, 2024

Begins

Feb 15, 2024

Discovered

Jun 6, 2024

Filed

vs. sector median

+9 wks slower

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Montana State AGbd_101d48bac0e84eaf2024-06-06Verified
Massachusetts State AGbd_3f191e13ce7496322024-06-06Verified
California State AGbd_803fc597669176cd2024-06-06Verified
New Hampshire State AGbd_9c51eac988162a632024-06-06Verified

Show 6 more filings ↓up to 1d gap

Washington State AGbd_a6ff7a11fa3b63912024-06-06Verified
Oregon State AGbd_acb795eecf64977c2024-06-06Verified
Maine State AGbd_afd9c4c3dcdb55a82024-06-06Verified
Vermont State AGbd_dc10484cd3f7ae8d2024-06-06Verified
Delaware State AGbd_a0163d18e0b05a052024-06-05 · +1dCandidate
Indiana State AGbd_d74f2efcb22761ca2024-06-05 · +1dVerified

Showing first 10 of 11 linked disclosures.

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com

Name: My Daily Choice, Inc
norm: my daily choice
Domain: mydailychoice.com
Industry: Retail & Consumerllm

Discovered: Feb 15, 2024
Breach occurred: Feb 15, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 1,667state-resident count only
Data types: PII
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1078 Valid AccountsT1041 Exfiltration Over C2 ChannelT1070 Indicator Removal
Threat actor: External
Initial access: external_remote_services

During the incident: Confirmed the security of our third-party hosted environment
Restoring our use of the impacted files and customer services
Reviewing the involved files to identify and notify impacted customers
Notify applicable regulatory authorities where necessary
Changes made: Reviewing our policies, procedures, and processes related to the storage and access of personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 16 weeks(112 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Delaware State AGJun 5 · first

Indiana State AGJun 5 · first

Montana State AG+1d

Massachusetts State AG+1d

California State AG+1d

New Hampshire State AG+1d

Washington State AG+1d

Oregon State AG+1d

Maine State AG+1d

Vermont State AG+1d

South Carolina State AG+1d · this page

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Security%20Breach%20Notices/2024/MyDailyChoiceInc.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 6, 2024
Raw hash: 35113e8d476c59efa752d99d594170f47a62ffb001aaf411808d0a4d929433a3

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMy Daily Choice, Inc

Victim entityMy Daily Choice, Inc

Incidentdiscovered Feb 15, 2024

Stated responseConfirmed the security of our third-party hosted environment

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov