HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedPIIFinancial accountLowContained

Kiefer Aquatics

bd_56c0a8989af34ed8 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 21, 2022

Filed

Mar 13, 2023

To disclose

34 weeks

Affected

56state residents only

Linked

7 filings

Confidence

66%

Full breach record for Kiefer Aquatics →4 incidents on file

Kiefer Aquatics notified the NH AG of unauthorized access to credit/debit card info for 56 NH residents. Access occurred Feb-Jun 2022; discovered July 21, 2022. Notices sent March 9, 2023. Forensic specialists engaged. Remediation included enhanced safeguards and employee training.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 165 days

discovery → filing · 34 weeks / 235 days

Feb 6, 2022

Begins

Jul 21, 2022

Discovered

Mar 13, 2023

Filed

vs. sector median

+26 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Maine State AGbd_0544f2165bb6ad722023-03-09 · +4dCandidate
California State AGbd_3765e3d478004faf2023-03-09 · +4dVerified
Indiana State AGbd_3d80dcaf2fa8d27f2023-03-09 · +4dVerified
Massachusetts State AGbd_46470d994b34fe562023-03-09 · +4dVerified

Show 2 more filings ↓up to 4d gap

Montana State AGbd_4b1b03d7a4b29f562023-03-09 · +4dVerified by operator
Vermont State AGbd_4f0985924663bfab2023-03-09 · +4dVerified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Kiefer Aquatics
norm: kiefer aquatics
Domain: kiefer.com
Industry: Retail & Consumerllm

Discovered: Jul 21, 2022
Breach occurred: Feb 6, 2022 – Jun 28, 2022
Undetected for: 165 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 9, 2023
Affected individuals: 56state-resident count only
Data types: PIIFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Launched an investigation, with the assistance of third-party computer forensic specialists
Worked to confirm the address information for individuals and businesses which may have been impacted
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing individuals with information on how to place a fraud alert and security freeze on one’s credit file
Advising notified individuals to report any suspicious charges on their credit or debit card to the bank that issued the card or the card company
Changes made: Working to implement additional safeguards and training to its employees
Reviewed our security policies and enhanced procedures to reduce the risk of similar events
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 34 weeks(235 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Maine State AGMar 9 · first

California State AGMar 9 · first

Indiana State AGMar 9 · first

Massachusetts State AGMar 9 · first

Montana State AGMar 9 · first

Vermont State AGMar 9 · first

New Hampshire State AG+4d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/kiefer-aquatics-20230313.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 13, 2023
Raw hash: 246985311e2d82424e817612c1a41c3170a9281cb4023b456d2def2320704b04

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityKiefer Aquatics

Incidentdiscovered Jul 21, 2022

Stated responseLaunched an investigation, with the assistance of third-party computer forensic specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov