HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedFinancial accountPIILowContained

Kiefer Aquatics

bd_4f0985924663bfab · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 21, 2022

Filed

Mar 9, 2023

To disclose

33 weeks

Affected

Not disclosed

Linked

7 filings

Confidence

65%

Full breach record for Kiefer Aquatics →4 incidents on file

Kiefer Aquatics notified consumers of a data breach affecting credit/debit card information for purchases made between Feb 6 and Jun 28, 2022. The incident was discovered on Jul 21, 2022. The company engaged forensic specialists, contained the breach, and enhanced security procedures. No specific count of affected individuals was disclosed in the filing.

J jump to incidentP pin to compareR raw source

Vermont clock✗ VT AG >45 bday33 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 165 days

discovery → filing · 33 weeks / 231 days

Feb 6, 2022

Begins

Jul 21, 2022

Discovered

Mar 9, 2023

Filed

vs. sector median

+25 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Maine State AGbd_0544f2165bb6ad722023-03-09Candidate
California State AGbd_3765e3d478004faf2023-03-09Verified
Indiana State AGbd_3d80dcaf2fa8d27f2023-03-09Verified
Massachusetts State AGbd_46470d994b34fe562023-03-09Verified

Show 2 more filings ↓up to 4d gap

Montana State AGbd_4b1b03d7a4b29f562023-03-09Verified by operator
New Hampshire State AGbd_56c0a8989af34ed82023-03-13 · +4dVerified

Name: Kiefer Aquatics
norm: kiefer aquatics
Domain: kiefer.com

Name: Kiefer Aquatics
norm: kiefer aquatics
Domain: kiefer.com
Also named: Kiefer Holdings, LLCoperating subsidiary ofholding company
Industry: Retail & Consumerllm

Discovered: Jul 21, 2022
Breach occurred: Feb 6, 2022 – Jun 28, 2022
Undetected for: 165 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 9, 2023
Affected individuals: Not disclosed
Data types: Financial accountPII
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Launched an investigation, with the assistance of third-party computer forensic specialists
Worked to ensure that the unknown actor was no longer able to access customer credit card information
Worked to ensure that the unknown actor was no longer able to access customer information
Reviewed our security policies and enhanced procedures to reduce the risk of similar future events
Changes made: Reviewed our security policies and enhanced procedures to reduce the risk of similar future events
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 33 weeks(231 days from discovery to filing)
Compliance flags: VT AG >45 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Maine State AGMar 9 · first

California State AGMar 9 · first

Indiana State AGMar 9 · first

Massachusetts State AGMar 9 · first

Montana State AGMar 9 · first

Vermont State AGMar 9 · first · this page

New Hampshire State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2023-03-09-kiefer-aquatics-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 9, 2023
Raw hash: ac874f9bf39d453852a3589096da792950231ea87637e385298d8d9f976b5f35

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityKiefer Aquatics

Victim entityKiefer Aquatics

Incidentdiscovered Jul 21, 2022

Stated responseLaunched an investigation, with the assistance of third-party computer forensic specialists

ComplianceVT AG >45 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov