HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedFinancial accountIdentity (basic)LowContained

Kiefer Aquatics

bd_3765e3d478004faf · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 21, 2022

Filed

Mar 9, 2023

To disclose

33 weeks

Affected

Not disclosed

Linked

7 filings

Confidence

64%

Full breach record for Kiefer Aquatics →4 incidents on file

Kiefer Aquatics disclosed that an unknown actor accessed or could have accessed credit/debit card information of customers who made purchases on kiefer.com, thelifeguardstore.com, and allamericanswim.com between February 6, 2022, and June 28, 2022. The company became aware of suspicious online activity on July 21, 2022. The incident involved unauthorized access to e-commerce platforms. The company engaged forensic specialists, contained the access, and enhanced security procedures. Address information may also have been impacted.

J jump to incidentP pin to compareR raw source

California clockDiscovered Jul 21, 2022 → Notified Feb 22, 2023216d ✗ CA 60-day late33 weeks discovery → filing

Incident timeline

undetected · 165 days

discovery → filing · 33 weeks / 231 days

Feb 6, 2022

Begins

Jul 21, 2022

Discovered

Mar 9, 2023

Filed

vs. sector median

+25 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Maine State AGbd_0544f2165bb6ad722023-03-09Candidate
Indiana State AGbd_3d80dcaf2fa8d27f2023-03-09Verified
Massachusetts State AGbd_46470d994b34fe562023-03-09Verified
Montana State AGbd_4b1b03d7a4b29f562023-03-09Verified by operator

Show 2 more filings ↓up to 4d gap

Vermont State AGbd_4f0985924663bfab2023-03-09Verified
New Hampshire State AGbd_56c0a8989af34ed82023-03-13 · +4dVerified

Name: Kiefer Aquatics
norm: kiefer aquatics
Domain: kiefer.com

Name: Kiefer Aquatics
norm: kiefer aquatics
Domain: kiefer.com
Industry: Retail & Consumerllm

Discovered: Jul 21, 2022
Breach occurred: Feb 6, 2022 – Jun 28, 2022
Undetected for: 165 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 22, 2023
Affected individuals: Not disclosed
Data types: Financial accountIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Launched an investigation with the assistance of third-party computer forensic specialists
Worked to ensure that the unknown actor was no longer able to access customer credit card information
Worked to confirm the address information for individuals and businesses which may have been impacted
Changes made: Reviewed our security policies and enhanced procedures to reduce the risk of similar future events
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 33 weeks(231 days from discovery to filing)
Compliance flags: CA 60-day late · 216d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Jul 21, 2022
→ Notified: Feb 22, 2023
216d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Jul 21, 2022 → Notified: Feb 22, 2023	216d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Maine State AGMar 9 · first

Indiana State AGMar 9 · first

Massachusetts State AGMar 9 · first

Montana State AGMar 9 · first

Vermont State AGMar 9 · first

California State AGMar 9 · first · this page

New Hampshire State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-564129
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 9, 2023
Raw hash: 02f4bbab5d6285b191fab663ba7fbe94eed20c23b78b6071ead8e7f0e47e43d0

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityKiefer Aquatics

Victim entityKiefer Aquatics

Incidentdiscovered Jul 21, 2022

Stated responseLaunched an investigation with the assistance of third-party computer forensic specialists

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov