HackingTechnologyRetail & ConsumerInformationCustomer Data InvolvedData ExfiltratedDelayed DiscoveryIdentity (basic)Financial accountFinancial credentialsMedium

Kiefer Aquatics

bd_0544f2165bb6ad72 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 21, 2022

Filed

Mar 9, 2023

To disclose

33 weeks

Affected · nationwide

17,04530 in this filing

Linked

7 filings

Confidence

65%

Full breach record for Kiefer Aquatics →4 incidents on file

Kiefer Aquatics, a point-of-sale vendor, experienced an external system breach on February 6, 2022, discovered on July 21, 2022. The incident compromised names and financial account or credit/debit card numbers for 17,045 individuals. Written notifications were sent to affected consumers on March 9, 2023.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jul 21, 2022 → Filed with AG Mar 9, 2023231d ✗ ME AG >90d33 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 165 days

discovery → filing · 33 weeks / 231 days

Feb 6, 2022

Begins

Jul 21, 2022

Discovered

Mar 9, 2023

Filed

vs. sector median

+14 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

California State AGbd_3765e3d478004faf2023-03-09Verified
Indiana State AGbd_3d80dcaf2fa8d27f2023-03-09Verified
Massachusetts State AGbd_46470d994b34fe562023-03-09Verified
Montana State AGbd_4b1b03d7a4b29f562023-03-09Verified by operator

Show 2 more filings ↓up to 4d gap

Vermont State AGbd_4f0985924663bfab2023-03-09Verified
New Hampshire State AGbd_56c0a8989af34ed82023-03-13 · +4dVerified

Name: Kiefer Aquatics
norm: kiefer aquatics
Domain: kiefer.com

Name: Kiefer Aquatics
norm: kiefer aquatics
Domain: kiefer.com
Industry: TechnologyllmRetail & Consumerllm

Discovered: Jul 21, 2022
Breach occurred: Feb 6, 2022
Undetected for: 165 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 9, 2023
Affected individuals: 17,045state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Data elements: Financial account number
Attack vector: Unauthorized Access
Threat actor: ExternalFinancial

During the incident: Sent written notification to affected consumers.
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 33 weeks(231 days from discovery to filing)
Compliance flags: ME AG >90d · 231dME resident >60d · 231d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jul 21, 2022
→ Filed with AG: Mar 9, 2023
231d 90 days ME AG >90d
Maine
Discovered: Jul 21, 2022
→ Notified: Mar 9, 2023
231d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jul 21, 2022 → Filed with AG: Mar 9, 2023	231d	90 days	ME AG >90d
Maine	Discovered: Jul 21, 2022 → Notified: Mar 9, 2023	231d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

California State AGMar 9 · first

Indiana State AGMar 9 · first

Massachusetts State AGMar 9 · first

Montana State AGMar 9 · first

Vermont State AGMar 9 · first

Maine State AGMar 9 · first · this page

New Hampshire State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/339f94bb-4e8c-48f2-ab8b-951414d8ac9e.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 9, 2023
Raw hash: 2004adc9505fbe446990c0ac2bce096bcc8b8e58aefc9503a9a211b78b51a1d3

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityKiefer Aquatics

Victim entityKiefer Aquatics

Incidentdiscovered Jul 21, 2022

Stated responseSent written notification to affected consumers.

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov