GLOBALClaimed by PlayFirst sightinglinked via operator-confirmed · 100%
Posted to leak site Aug 19, 2024bd_368cf055ef999b5d
United States
Clustered 6 filings across 4 jurisdictions · filing window Aug 19, 2024 → Apr 21, 2026. View entity profile → Other incidents for this victim →
incident inc_0c667b55c56a41dd · merge_method human · confidence 100%
Discovered → first regulatory filing
Gap between first leak claim and first regulatory filing
Time between earliest and latest filing
Not recorded for this incident
Discovery variance · Materiality delta · SEC filing delay — no SEC 8-K in this cluster; needs two dated filings.
IN NH VT
Leak Site · State AG
per-filing reported counts
State AGs report only their own residents; bars show per-filing counts.
Earliest sighting first · deep chronology in Litigation Timeline
Jul 10, 2024
When the intrusion reportedly occurred, per the linked filings
United States
Aug 20, 2024
Reported by NEW HAMPSHIRE AG filing
United States
About this clustering
DisclosureLens links filings into incidents through layered matchers: deterministic rules (same source document, multistate filings of one breach, tight-window same-victim pairs), a weighted-similarity scorer for cross-source candidates, and an operator review queue for everything uncertain. Each link records its own method and confidence — shown per filing in the timeline below. The system defaults to NOT merging when uncertain, because a false merge (collapsing two unrelated breaches) is more harmful than a false split (showing related filings separately); uncertain pairs route to human review instead of auto-merging. Filing summaries shown in the timeline are AI-generated extracts — verify each against its linked source.
Universal Pure LLC reported a data breach to the Indiana Attorney General. The breach occurred on 2024-07-10 and was reported on 2026-04-21. 16 Indiana residents were affected. 9,946 individuals affected in total.
Affected (this filing): 9,946
New Hampshire Attorney General received a notice from Mullen Coughlin LLC, representing Universal Pure, LLC, regarding unauthorized access to computer systems between July 10 and August 20, 2024. The incident affected 3 New Hampshire residents, exposing names, SSNs, driver's license numbers, and financial account information. Universal Pure notified law enforcement, provided 12 months of credit monitoring via TransUnion, and implemented additional cybersecurity measures.
Affected (this filing): 3
Universal Pure, LLC reported a data breach to the Vermont Attorney General. The breach was reported to the AGO on 2026-04-21. The reporting organization type is Other Commercial. 1 Vermont residents were affected. Categories of data breached: Social Security Numbers.
Universal Pure LLC reported a data breach to the Indiana Attorney General. The breach occurred on 2024-07-10 and was reported on 2026-04-21. 16 Indiana residents were affected. 9,946 individuals affected in total.
Affected (this filing): 9,946