HackingTechnologyInformationData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountBiometricHighContained

UNIVERSAL PURE HOLDINGS, LLC

bd_b0318ab31f9de0c2 · schema v1 · pii pii-v1

Severity

High

Discovered

Aug 20, 2024

Filed

Apr 21, 2026

To disclose

—

Affected

3,290state residents only

Linked

9 records

Confidence

66%

Full breach record for UNIVERSAL PURE HOLDINGS, LLC →

Universal Pure LLC reported unauthorized access to its computer systems between July 10, 2024, and August 20, 2024. Suspicious activity was identified on August 20, 2024. The incident involved the exfiltration of names, Social Security numbers, driver’s license numbers, biometric data, and financial account information. Universal Pure notified federal law enforcement, provided 12 months of complimentary credit monitoring through TransUnion/Cyberscout, and issued notices to 3,290 Nebraska residents on April 21, 2026.

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Incident timeline

undetected · 41 days

Jul 10, 2024

Begins

Aug 20, 2024

Discovered

Apr 21, 2026

Filed

This filing is one of 9 records about the same incident.View merged incident

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteplaybd_0aa1802f1d699ad22024-08-20 · +609dVerified by operator

Regulatory filings (7) · sorted by filing gap

Indiana State AGbd_05e499d21f635efc2026-04-21Verified
Maine State AGbd_1ba3b287920e9a932026-04-21Verified by operator
Massachusetts State AGbd_2104dac7d1c614762026-04-21Verified
New Hampshire State AGbd_51a4c7eea23b58fa2026-04-21Verified

Show 3 more filings ↓up to 1d gap

Vermont State AGbd_cf8eb1a0a4960afd2026-04-21Verified
Indiana State AGbd_d8a09cfabbe5f3bd2026-04-21Verified by operator
Texas State AGbd_d080968a95e37d542026-04-22 · +1dVerified by operator

Name: UNIVERSAL PURE HOLDINGS, LLC
norm: universal pure
Domain: universalpure.com

Name: UNIVERSAL PURE HOLDINGS, LLC
norm: universal pure
Domain: universalpure.com
Industry: Technologyllm

Discovered: Aug 20, 2024
Breach occurred: Jul 10, 2024 – Aug 20, 2024
Undetected for: 41 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 21, 2026
Affected individuals: 3,290state-resident count only
Data types: Identity (basic)Government IDFinancial accountBiometric
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Notified federal law enforcement regarding the eventProvided written notice of this incident to relevant state regulators, as necessary
Initial access: exploit_public_facing

During the incident: Notified federal law enforcement regarding the event
Provided access to credit monitoring services for twelve (12) months, through TransUnion, to individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Provided impacted individuals with guidance on how to better protect against identity theft and fraud
Provided written notice of this incident to relevant state regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Implemented additional cybersecurity measures to further protect against similar events moving forward
Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 7 states

View merged incident ↗

Indiana State AGApr 21 · first

Maine State AGApr 21 · first

Massachusetts State AGApr 21 · first

New Hampshire State AGApr 21 · first

Vermont State AGApr 21 · first

Indiana State AGApr 21 · first

Nebraska State AGApr 21 · first · this page

Texas State AG+1d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://nebraska.gov/ago/data-breach/documents/8fe86366-3506-4d34-9ec9-0bb01dad8fd2.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 21, 2026
Raw hash: d29511f021678eb3c9d288b300c7d6704e5421c13ee532fe3c94ebbd23737bab

Linked disclosures

Ransomware claims (1)

Regulatory filings (7) · sorted by filing gap

Reporting entityUNIVERSAL PURE HOLDINGS, LLC

Victim entityUNIVERSAL PURE HOLDINGS, LLC

Incidentdiscovered Aug 20, 2024

Stated responseNotified federal law enforcement regarding the event

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancenebraska.gov