HackingOtherDelayed DiscoveryIdentity (basic)Government IDMediumContained

UNIVERSAL PURE HOLDINGS, LLC

bd_1ba3b287920e9a93 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 20, 2024

Filed

Apr 21, 2026

To disclose

20 months

Affected

1state residents only

Linked

9 records

Confidence

66%

Full breach record for UNIVERSAL PURE HOLDINGS, LLC →

Universal Pure, LLC reported an external system breach (hacking) occurring between July 10 and August 20, 2024. Suspicious activity was identified on August 20, 2024. The incident involved unauthorized access to systems and exfiltration of names and Social Security numbers. One Maine resident was affected. Notification was sent on April 21, 2026, offering 12 months of credit monitoring through TransUnion.

J jump to incidentP pin to compareR raw source

Leak gap clock✗ Leak >180d20 months discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 41 days

discovery → filing · 20 months / 609 days

Jul 10, 2024

Begins

Aug 20, 2024

Discovered

Apr 21, 2026

Filed

vs. sector median

+81 wks slower

This filing is one of 9 records about the same incident.View merged incident

A leak claim by play about this victim was first seen 600 days before this filing.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteplaybd_0aa1802f1d699ad22024-08-20 · +609dVerified by operator

Regulatory filings (7) · sorted by filing gap

Indiana State AGbd_05e499d21f635efc2026-04-21Verified
Massachusetts State AGbd_2104dac7d1c614762026-04-21Verified
New Hampshire State AGbd_51a4c7eea23b58fa2026-04-21Verified
Nebraska State AGbd_b0318ab31f9de0c22026-04-21Verified by operator

Show 3 more filings ↓up to 1d gap

Vermont State AGbd_cf8eb1a0a4960afd2026-04-21Verified
Indiana State AGbd_d8a09cfabbe5f3bd2026-04-21Verified by operator
Texas State AGbd_d080968a95e37d542026-04-22 · +1dVerified by operator

Name: UNIVERSAL PURE HOLDINGS, LLC
norm: universal pure
Domain: universalpure.com

Name: UNIVERSAL PURE HOLDINGS, LLC
norm: universal pure
Domain: universalpure.com
Industry: Otherllm

Discovered: Aug 20, 2024
Breach occurred: Jul 10, 2024 – Aug 20, 2024
Undetected for: 41 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 21, 2026
Affected individuals: 1state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: External
Regulator citations: Notified federal law enforcement regarding the eventProviding written notice of this incident to relevant state regulators
Initial access: exploit_public_facing

During the incident: Moved quickly to investigate and respond to the incident
Assessed the security of Universal Pure systems
Identified potentially affected individuals
Notified federal law enforcement regarding the event
Secured the services of a notification vendor
Validated addresses through the National Change of Address database
Providing access to credit monitoring services for twelve (12) months, through TransUnion
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice to the three major credit reporting agencies
Changes made: Implementing additional safeguards and training to its employees
Reviewing existing security policies
Implemented additional cybersecurity measures to further protect against similar events moving forward
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 months(609 days from discovery to filing)
Compliance flags: Leak >180dME AG >30d · 609dME resident >60d · 609d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 20, 2024
→ Filed with AG: Apr 21, 2026
609d 30 days (soft) ME AG >30d
Maine
Discovered: Aug 20, 2024
→ Notified: Apr 21, 2026
609d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 20, 2024 → Filed with AG: Apr 21, 2026	609d	30 days (soft)	ME AG >30d
Maine	Discovered: Aug 20, 2024 → Notified: Apr 21, 2026	609d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 7 states

View merged incident ↗

Indiana State AGApr 21 · first

Massachusetts State AGApr 21 · first

New Hampshire State AGApr 21 · first

Nebraska State AGApr 21 · first

Vermont State AGApr 21 · first

Indiana State AGApr 21 · first

Maine State AGApr 21 · first · this page

Texas State AG+1d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/a15ad03a-1638-4a3e-bbf4-f094f3fbb211.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 21, 2026
Raw hash: 813a205394a3a05c513988fe4c8ddee1ab3f20c75e942340034ef94b8c6d84c5

Linked disclosures

Ransomware claims (1)

Regulatory filings (7) · sorted by filing gap

Reporting entityUNIVERSAL PURE HOLDINGS, LLC

Victim entityUNIVERSAL PURE HOLDINGS, LLC

Incidentdiscovered Aug 20, 2024

Stated responseMoved quickly to investigate and respond to the incident

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov