HackingRetail & ConsumerRetailSupply Chain (3P Vendor)Data ExfiltratedCustomer Data InvolvedFinancial accountFinancial credentialsIdentity (basic)LowContained

Bake ‘N Joy Foods, Inc.

bd_e7f39f94e7395c6e · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 27, 2023

Filed

Jan 25, 2024

To disclose

30 weeks

Affected

Not disclosed

Linked

4 filings

Confidence

64%

Full breach record for Bake ‘N Joy Foods, Inc. →4 incidents on file

Bake ‘N Joy Foods, Inc. notified consumers of a data breach involving its e-commerce provider, CommerceV3. Unauthorized access occurred from Nov 24, 2021 to Dec 14, 2022. Compromised data included payment card details, CVV, expiration, names, and billing addresses. Bake 'N Joy offered 12 months of credit monitoring via IdentityForce.

J jump to incidentP pin to compareR raw source

Vermont clock✗ VT AG >45 bday30 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 580 days

discovery → filing · 30 weeks / 212 days

Nov 24, 2021

Begins

Jun 27, 2023

Discovered

Jan 25, 2024

Filed

vs. sector median

+22 wks slower

This filing is one of 4 about the same incident.View merged incident

Part of CommerceV3 supply-chain incident (2023) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_402240dbddb1b8c02024-01-25Verified
Maine State AGbd_83bc4799d208f8fd2024-01-24 · +1dCandidate
Illinois State AGbd_a52edcbffa7f876c2024-01-01 · +24dVerified

Name: Bake ‘N Joy Foods, Inc.
norm: bake n joy foods

Name: Bake ‘N Joy Foods, Inc.
norm: bake n joy foods
Industry: Retail & Consumerllm

Discovered: Jun 27, 2023
Breach occurred: Nov 24, 2021 – Dec 14, 2022
Undetected for: 580 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 24, 2024
Affected individuals: Not disclosed
Data types: Financial accountFinancial credentialsIdentity (basic)
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain CompromiseT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Third party: via CommerceV3
Initial access: supply_chain

During the incident: Required CV3 to provide written assurance that it has enhanced its cybersecurity
Monitoring CV3's performance
Offering 12 months of complimentary credit monitoring and identity fraud protection services through IdentityForce
Changes made: Enhanced cybersecurity at third-party provider CV3
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 30 weeks(212 days from discovery to filing)
Compliance flags: VT AG >45 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Illinois State AGJan 1 · first

Maine State AG+23d

Massachusetts State AG+24d

Vermont State AG+24d · this page

Pattern: first filing Jan 1 (IL), last Jan 25 (VT) — a 24-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2024-01-25-bake-n-joy-foods-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 25, 2024
Raw hash: f19f5b56fcaacf64e313164bb224503afe9799e3ea4efc1b93aa94fe3366ed0d

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityBake ‘N Joy Foods, Inc.

Victim entityBake ‘N Joy Foods, Inc.

Incidentdiscovered Jun 27, 2023

Stated responseRequired CV3 to provide written assurance that it has enhanced its cybersecurity

ComplianceVT AG >45 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov