DisclosureLens
HackingManufacturingRetail & ConsumerManufacturingSupply Chain (3P Vendor)Delayed DiscoveryCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsMedium

Bake ‘N Joy Foods, Inc.

bd_83bc4799d208f8fd · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 27, 2023

Filed

Jan 24, 2024

To disclose

30 weeks

Affected

21,914scope not determined

Linked

4 filings

Confidence

65%
Full breach record for Bake ‘N Joy Foods, Inc. →4 incidents on file

Bake 'N Joy Foods, Inc. reported a data breach impacting 21,914 individuals due to a security incident at its third-party e-commerce platform provider, CommerceV3. The breach occurred over a prolonged period, from November 24, 2021, to December 14, 2022, and was discovered on June 27, 2023. The compromised information included names and financial account numbers or credit/debit card numbers along with their security codes. Affected individuals were notified on January 24, 2024, and offered one year of credit monitoring services.

Maine clockDiscovered Jun 27, 2023 → Filed with AG Jan 24, 2024211d ✗ ME AG >90d30 weeks discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 580 days
discovery → filing · 30 weeks / 211 days

Nov 24, 2021

Begins

Jun 27, 2023

Discovered

Jan 24, 2024

Filed

vs. sector median

+19 wks slower

This filing is one of 4 about the same incident.View merged incident
Part of CommerceV3 supply-chain incident (2023) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Filing propagation · 4 filings · 4 states

View merged incident ↗
Illinois State AGJan 1 · first
Maine State AG+23d · this page
Massachusetts State AG+24d
Vermont State AG+24d

Pattern: first filing Jan 1 (IL), last Jan 25 (VT) — a 24-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.