HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataSupply Chain (3P Vendor)Data ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Bake ‘N Joy Foods, Inc.

bd_89d613d1af928b43 · schema v1 · pii pii-v1

Severity

Medium

Discovered

—

Filed

Jan 29, 2024

To disclose

—

Affected

21,914

Confidence

66%

Full breach record for Bake ‘N Joy Foods, Inc. →4 incidents on file

Bake ‘N Joy Foods, Inc. notified the NH AG of a data breach at third-party e-commerce provider CommerceV3. Unauthorized access occurred between Nov 2021 and Dec 2022. Customer PII and credit card info were exposed. 21,914 individuals affected (388 in NH). Notifications sent Jan 24, 2024, with credit monitoring offered.

J jump to incidentP pin to compareR raw source

Incident timeline

Nov 24, 2021

Begins

Jan 29, 2024

Filed

Part of CommerceV3 supply-chain incident (2023) — a supply-chain cascade affecting multiple organizations.View cascade →

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed21,914 affectedView incident

Name: Bake ‘N Joy Foods, Inc.
norm: bake n joy foods

Name: Bake ‘N Joy Foods, Inc.
norm: bake n joy foods
Industry: Retail & Consumerllm

Discovered: —
Breach occurred: Nov 24, 2021 – Dec 14, 2022
Materiality determined: —
Notification sent: Jan 24, 2024
Affected individuals: 21,914state + nationwide
Data types: Identity (basic)Financial account
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Office of the Attorney General
Third party: via CommerceV3, Inc.
Initial access: valid_credentials

During the incident: Collaborated with a data contractor and counsel to develop a dataset
Issued mailed notifications to affected customers
Offered one year, prepaid, credit monitoring services provided by CyberScout
Obtained written assurance from CV3 that it has made a series of cybersecurity upgrades to its platform
Evaluating options for when it next puts its ecommerce account out for bid
Changes made: CV3 enhanced its cybersecurity
Monitoring CV3’s performance
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/bake-n-joy-commercev3-20240129.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 29, 2024
Raw hash: c7f382f5e18c565ce3ca5e7294dbbfbe21b657d39e8c5e6cbdf3bf93aaefdb64

Reporting entityBake ‘N Joy Foods, Inc.

Victim entityBake ‘N Joy Foods, Inc.

IncidentThird-Party / Supply Chain

Stated responseCollaborated with a data contractor and counsel to develop a dataset

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov