DisclosureLens
UnknownRetailMedium

Rea.deeming Beauty, Inc.

bd_e3dab93b8771c61a · schema v1 · pii pii-v1

Severity

Medium

Discovered

Nov 27, 2017

Filed

Jan 5, 2018

To disclose

6 weeks

Affected

18,133

Linked

4 filings

Confidence

95%
Full breach record for Rea.deeming Beauty, Inc.

Rea.deeming Beauty, Inc. dba beautyblender reported a data breach to the Oregon Attorney General. The breach was reported on 2018-01-05. The breach occurred during 4/25/2015 - 10/26/2017. The breach was discovered on 11/27/2017. 18,133 individuals were affected. Notice was sent on 1/5/2018.

Oregon clock OR AG ≤45d6 weeks discovery → filing
AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 947 days
discovery → filing · 6 weeks / 39 days

Apr 25, 2015

Begins

Nov 27, 2017

Discovered

Jan 5, 2018

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Filing propagation · 4 filings · 4 states

View merged incident ↗
California State AGJan 5 · first
Oregon State AGJan 5 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.