HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountLowContained

Rea.deeming Beauty, Inc.

bd_0f6cd96b6298caae · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 26, 2017

Filed

Jan 5, 2018

To disclose

10 weeks

Affected

58state residents only

Linked

4 filings

Confidence

66%

Full breach record for Rea.deeming Beauty, Inc. →

Rea.deeming Beauty, Inc. (dba beautyblender) notified NH AG of a data event affecting 58 NH residents. Malicious code on the website collected payment card info (name, address, full CC#, exp, CVV) between April 2015 and Oct 2026. Discovered Oct 26, 2017 by hosting provider. Forensic investigation confirmed data collection. Incident contained; additional security measures implemented.

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Incident timeline

undetected · 917 days

discovery → filing · 10 weeks / 71 days

Apr 23, 2015

Begins

Oct 26, 2017

Discovered

Jan 5, 2018

Filed

vs. sector median

+3 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_ba7c3f0157c325b92018-01-05Verified
Oregon State AGbd_e3dab93b8771c61a2018-01-05Candidate
California State AGbd_feb940a4e809449e2018-01-05Verified

Name: Rea.deeming Beauty, Inc.
norm: readeeming beauty

Name: Rea.deeming Beauty, Inc.
norm: readeeming beauty
Also named: Rea.deeming Beauty, Inc.dba oflegal entity
beautyblenderdba oftrade name
Industry: Retail & Consumerllm

Discovered: Oct 26, 2017
Breach occurred: Apr 23, 2015 – Oct 26, 2017
Undetected for: 917 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 5, 2018
Affected individuals: 58state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Misconfiguration
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General
Initial access: exploit_public_facing

During the incident: Launched an internal investigation
Contacted its website hosting company
Retained a third party forensic investigator
Removed the malicious code from the website
Took additional steps to ensure the security of its systems
Provided potentially affected individuals with guidance on how to better protect against identity theft and fraud
Notified state regulators
Changes made: Implemented additional security measures to reduce the likelihood of a similar incident from happening in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 10 weeks(71 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Massachusetts State AGJan 5 · first

Oregon State AGJan 5 · first

California State AGJan 5 · first

New Hampshire State AGJan 5 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/readeeming-beauty-20180105.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 5, 2018
Raw hash: ddd81bd8c5602e77b0033280f878bb2e66f00e4b21fa6df8d0d6373fb382d254

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityRea.deeming Beauty, Inc.

Victim entityRea.deeming Beauty, Inc.

Incidentdiscovered Oct 26, 2017

Stated responseLaunched an internal investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov