HackingRetail & ConsumerRetailTargetedCustomer Data InvolvedGovernment IDIdentity (basic)EmploymentMediumActive

Norwex USA, Inc.

bd_e259ddde6f15ec1d · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 15, 2024

Filed

Dec 23, 2024

To disclose

8 days

Affected

1state residents only

Linked

11 filings

Confidence

68%

Full breach record for Norwex USA, Inc. →

Norwex USA, Inc. reported an external system breach (hacking) occurring on Dec 11, 2024, discovered on Dec 15, 2024. One Maine resident was affected. Compromised data included SSNs, driver's licenses, payroll info, and DOBs. Norwex engaged outside experts, notified law enforcement, restricted access, and offered 24-month identity monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Dec 15, 2024 → Filed with AG Dec 23, 20248d ✓ ME AG ≤30d8 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 4 days

discovery → filing · 8 days

Dec 11, 2024

Begins

Dec 15, 2024

Discovered

Dec 23, 2024

Filed

vs. sector median

6 wks faster

This filing is one of 11 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Massachusetts State AGbd_2357c3876b5d70c22024-12-23Verified
South Carolina State AGbd_265d96eeb2ad95eb2024-12-23Candidate
Montana State AGbd_5c51d17b454271e62024-12-23Verified
Delaware State AGbd_6198b292f3b745ac2024-12-23Verified

Show 6 more filings ↓up to 22d gap

Oregon State AGbd_93976078e01ae9272024-12-23Verified
Vermont State AGbd_a1472ffc68e8a6dd2024-12-23Verified
Indiana State AGbd_a53ee30642d96d862024-12-23Verified
California State AGbd_f0c63b26630217ae2024-12-23Verified
Rhode Island State AGbd_a69cea6cea3ce3112025-01-03 · +11dVerified
Illinois State AGbd_8fb155ec53f42a642024-12-01 · +22dVerified

Name: Norwex USA, Inc.
norm: norwex usa
Domain: norwex.com

Name: Norwex USA, Inc.
norm: norwex usa
Domain: norwex.com
Industry: Retail & Consumerllm

Discovered: Dec 15, 2024
Breach occurred: Dec 11, 2024
Undetected for: 4 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 23, 2024
Affected individuals: 1state-resident count only
Data types: Government IDIdentity (basic)Employment
Data elements: Social Security numberDate of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: External
Regulator citations: reported the issue to law enforcement
Initial access: exploit_public_facing

During the incident: Activated its incident response and business continuity protocols to contain the incident
Initiated an investigation, alongside outside experts
Reported the issue to law enforcement
Disabled certain system features to further restrict access
Implemented company-wide measures to enhance security protocols
Restoring our systems as soon as we determined that it was safe to do so
Secured the services of Identity Defense, to provide identity monitoring at no cost to you for two years
Changes made: Implemented company-wide measures to enhance security protocols
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 days(8 days from discovery to filing)
Compliance flags: ME AG ≤30d · 8d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Dec 15, 2024
→ Filed with AG: Dec 23, 2024
8d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Dec 15, 2024 → Filed with AG: Dec 23, 2024	8d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Illinois State AGDec 1 · first

Massachusetts State AG+22d

South Carolina State AG+22d

Montana State AG+22d

Delaware State AG+22d

Oregon State AG+22d

Vermont State AG+22d

Indiana State AG+22d

California State AG+22d

Maine State AG+22d · this page

Rhode Island State AG+33d

Pattern: first filing Dec 1 (IL), last Jan 3 (RI) — a 33-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/036cd637-b401-4788-99b9-0094eb092e24.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 23, 2024
Raw hash: 0633d97b94a1b1548261938a24edd5bb6a0e8cd4cb8aecc0dedef3183ce4098c

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityNorwex USA, Inc.

Victim entityNorwex USA, Inc.

Incidentdiscovered Dec 15, 2024

Stated responseActivated its incident response and business continuity protocols to contain the incident

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov