HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedEmployee Data InvolvedPIIIdentity (basic)EmploymentMediumActive

True World Holdings LLC

bd_dc0591560ab9284f · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 23, 2024

Filed

Nov 1, 2024

To disclose

10 weeks

Affected · nationwide

8,5324 in this filing

Linked

14 filings

Confidence

66%

Full breach record for True World Holdings LLC →

True World Holdings LLC reported an external system breach on August 23, 2024, affecting 8,532 individuals, including 4 Maine residents. Unauthorized actors copied files containing employee personal information. The company engaged forensic investigators, restored systems, and offered one year of identity monitoring via Kroll. Notification was sent on November 1, 2024.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Aug 23, 2024 → Filed with AG Nov 1, 202470d ⏱ ME AG >30d10 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 10 weeks / 70 days

Aug 23, 2024

Begins

Aug 23, 2024

Discovered

Nov 1, 2024

Filed

vs. sector median

+2 wks slower

This filing is one of 14 about the same incident.View merged incident

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Sitelynxbd_7f00a37f6749b4702025-08-19 · +292dVerified by operator

Regulatory filings (9) · sorted by filing gap

California State AGbd_19d2e1a0f00d9d922024-11-01Verified
Massachusetts State AGbd_1f076142782f8ac42024-11-01Verified
New Hampshire State AGbd_4a7947f6725709432024-11-01Verified
Vermont State AGbd_d7baca175c18dbd22024-11-01Verified

Show 5 more filings ↓up to 52d gap

Illinois State AGbd_da9d414ce0876d142024-11-01Verified
Maine State AGbd_93bf87adec4e262f2024-10-18 · +14dVerified
California State AGbd_cae7291861908c322024-11-22 · +21dVerified
Maine State AGbd_3e3c2b9c76a95a522024-12-23 · +52dVerified
California State AGbd_46afdb3bf92ad44e2024-12-23 · +52dVerified

Showing first 10 of 13 linked disclosures.

Name: True World Holdings LLC
norm: true world
Domain: trueworldgroup.com

Name: True World Holdings LLC
norm: true world
Domain: trueworldgroup.com
Industry: Retail & Consumerllm

Discovered: Aug 23, 2024
Breach occurred: Aug 23, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Nov 1, 2024
Affected individuals: 8,532state + nationwide
Data types: PIIIdentity (basic)Employment
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Launched a comprehensive investigation into the nature and scope of the activity
Retained an independent forensic investigation consulting team
Restored various systems
Offered 12 months of complimentary identity monitoring through Kroll
Changes made: Working to identify vulnerabilities in systems
Implementing appropriate remedial action
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 10 weeks(70 days from discovery to filing)
Compliance flags: ME AG >30d · 70d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 23, 2024
→ Filed with AG: Nov 1, 2024
70d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 23, 2024 → Filed with AG: Nov 1, 2024	70d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 6 states

View merged incident ↗

Maine State AGOct 18 · first

California State AG+14d

Massachusetts State AG+14d

New Hampshire State AG+14d

Vermont State AG+14d

Illinois State AG+14d

Maine State AG+14d · this page

California State AG+35d

Maine State AG+66d

California State AG+66d

Pattern: first filing Oct 18 (ME), last Dec 23 (CA) — a 66-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 13 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/ae5c3b45-99a8-4dc1-b374-c70cffee3d46.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 1, 2024
Raw hash: 7049ea4eaf228300692979a0f674501f00bea1a4b2034d9ec2b0e1eb396416ee

Linked disclosures

Ransomware claims (1)

Regulatory filings (9) · sorted by filing gap

Reporting entityTrue World Holdings LLC

Victim entityTrue World Holdings LLC

Incidentdiscovered Aug 23, 2024

Stated responseLaunched a comprehensive investigation into the nature and scope of the activity

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov