HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedPIIIdentity (basic)MediumActive

True World Holdings LLC

bd_3e3c2b9c76a95a52 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 23, 2024

Filed

Dec 23, 2024

To disclose

17 weeks

Affected · nationwide

10,3905 in this filing

Linked

14 records

Confidence

66%

Full breach record for True World Holdings LLC →

True World Holdings LLC reported a data breach on August 23, 2024, affecting 10,390 individuals, including 5 in Maine. Unauthorized actors copied files containing customer personal information. The company engaged forensic investigators, restored systems, and offered 12 months of identity monitoring via Kroll. Notification was sent on December 27, 2024.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Aug 23, 2024 → Filed with AG Dec 23, 2024122d ⏱ ME AG >30d17 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 17 weeks / 122 days

Aug 23, 2024

Begins

Aug 23, 2024

Discovered

Dec 23, 2024

Filed

vs. sector median

+8 wks slower

This filing is one of 14 records about the same incident.View merged incident

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Sitelynxbd_7f00a37f6749b4702025-08-19 · +240dVerified by operator

Regulatory filings (9) · sorted by filing gap

California State AGbd_46afdb3bf92ad44e2024-12-23Verified
California State AGbd_cae7291861908c322024-11-22 · +31dVerified
California State AGbd_19d2e1a0f00d9d922024-11-01 · +52dVerified
Massachusetts State AGbd_1f076142782f8ac42024-11-01 · +52dVerified

Show 5 more filings ↓up to 66d gap

New Hampshire State AGbd_4a7947f6725709432024-11-01 · +52dVerified
Vermont State AGbd_d7baca175c18dbd22024-11-01 · +52dVerified
Illinois State AGbd_da9d414ce0876d142024-11-01 · +52dVerified
Maine State AGbd_dc0591560ab9284f2024-11-01 · +52dVerified
Maine State AGbd_93bf87adec4e262f2024-10-18 · +66dVerified

Showing first 10 of 13 linked disclosures.

Name: True World Holdings LLC
norm: true world
Domain: trueworldgroup.com

Name: True World Holdings LLC
norm: true world
Domain: trueworldgroup.com
Industry: Retail & Consumerllm

Discovered: Aug 23, 2024
Breach occurred: Aug 23, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 27, 2024
Affected individuals: 10,390state + nationwide
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1041 Exfiltration Over C2 Channel
Threat actor: External

During the incident: Launched a comprehensive investigation
Retained an independent forensic investigation consulting team
Restored various systems
Offered 12 months of complimentary identity monitoring through Kroll
Changes made: Working to identify vulnerabilities in systems
Implementing appropriate remedial action
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 weeks(122 days from discovery to filing)
Compliance flags: ME AG >30d · 122dME resident >60d · 126d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 23, 2024
→ Filed with AG: Dec 23, 2024
122d 30 days (soft) ME AG >30d
Maine
Discovered: Aug 23, 2024
→ Notified: Dec 27, 2024
126d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 23, 2024 → Filed with AG: Dec 23, 2024	122d	30 days (soft)	ME AG >30d
Maine	Discovered: Aug 23, 2024 → Notified: Dec 27, 2024	126d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 6 states

View merged incident ↗

Maine State AGOct 18 · first

California State AG+14d

Massachusetts State AG+14d

New Hampshire State AG+14d

Vermont State AG+14d

Illinois State AG+14d

Maine State AG+14d

California State AG+35d

California State AG+66d

Maine State AG+66d · this page

Pattern: first filing Oct 18 (ME), last Dec 23 (ME) — a 66-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 13 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/1b5c4ae6-2096-434a-a80e-75e2e4097c04.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 23, 2024
Raw hash: 833c930a91eaca4531e603be76e44e3d2fa88907dafd98ae67d7b8b12e0d7c44

Linked disclosures

Ransomware claims (1)

Regulatory filings (9) · sorted by filing gap

Reporting entityTrue World Holdings LLC

Victim entityTrue World Holdings LLC

Incidentdiscovered Aug 23, 2024

Stated responseLaunched a comprehensive investigation

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov