HackingRetail & ConsumerRetailCapture Stored DataData ExfiltratedTargetedPIIIdentity (basic)EmploymentMediumActive

True World Holdings LLC

bd_93bf87adec4e262f · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 23, 2024

Filed

Oct 18, 2024

To disclose

8 weeks

Affected · nationwide

8,5321 in this filing

Linked

14 records

Confidence

66%

Full breach record for True World Holdings LLC →

True World Holdings LLC reported an external system breach (hacking) on August 23, 2024, affecting 8,532 individuals, including 1 Maine resident. Unauthorized actors copied files containing employee personal information. The company engaged forensic investigators, restored systems, and offered one year of identity monitoring via Kroll. Investigation is ongoing.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Aug 23, 2024 → Filed with AG Oct 18, 202456d ⏱ ME AG >30d8 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 8 weeks / 56 days

Aug 23, 2024

Begins

Aug 23, 2024

Discovered

Oct 18, 2024

Filed

vs. sector median

2 wks faster

This filing is one of 14 records about the same incident.View merged incident

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Sitelynxbd_7f00a37f6749b4702025-08-19 · +306dVerified by operator

Regulatory filings (9) · sorted by filing gap

California State AGbd_19d2e1a0f00d9d922024-11-01 · +14dVerified
Massachusetts State AGbd_1f076142782f8ac42024-11-01 · +14dVerified
New Hampshire State AGbd_4a7947f6725709432024-11-01 · +14dVerified
Vermont State AGbd_d7baca175c18dbd22024-11-01 · +14dVerified

Show 5 more filings ↓up to 66d gap

Illinois State AGbd_da9d414ce0876d142024-11-01 · +14dVerified
Maine State AGbd_dc0591560ab9284f2024-11-01 · +14dVerified
California State AGbd_cae7291861908c322024-11-22 · +35dVerified
Maine State AGbd_3e3c2b9c76a95a522024-12-23 · +66dVerified
California State AGbd_46afdb3bf92ad44e2024-12-23 · +66dVerified

Showing first 10 of 13 linked disclosures.

Name: True World Holdings LLC
norm: true world
Domain: trueworldgroup.com

Name: True World Holdings LLC
norm: true world
Domain: trueworldgroup.com
Industry: Retail & Consumerllm

Discovered: Aug 23, 2024
Breach occurred: Aug 23, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 18, 2024
Affected individuals: 8,532state + nationwide
Data types: PIIIdentity (basic)Employment
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Filed notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Launched a comprehensive investigation
Retained an independent forensic investigation consulting team
Restored various systems
Offered 12 months of complimentary identity monitoring through Kroll
Changes made: Working to identify vulnerabilities in systems
Implementing appropriate remedial action
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(56 days from discovery to filing)
Compliance flags: ME AG >30d · 56d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 23, 2024
→ Filed with AG: Oct 18, 2024
56d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 23, 2024 → Filed with AG: Oct 18, 2024	56d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 6 states

View merged incident ↗

Maine State AGOct 18 · first · this page

California State AG+14d

Massachusetts State AG+14d

New Hampshire State AG+14d

Vermont State AG+14d

Illinois State AG+14d

Maine State AG+14d

California State AG+35d

Maine State AG+66d

California State AG+66d

Pattern: first filing Oct 18 (ME), last Dec 23 (CA) — a 66-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 13 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/a349c086-b4fd-474a-9da1-9c2f5b02a6ab.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 18, 2024
Raw hash: 3788d26816964ca32e5feaf1d1616c38cdf83bed975828d1beedb7a27e11c54f

Linked disclosures

Ransomware claims (1)

Regulatory filings (9) · sorted by filing gap

Reporting entityTrue World Holdings LLC

Victim entityTrue World Holdings LLC

Incidentdiscovered Aug 23, 2024

Stated responseLaunched a comprehensive investigation

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov