MalwareRetail & ConsumerRetailRansomwareCapture Stored DataData ExfiltratedData EncryptedCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountFinancial credentialsMediumContained

Avery Products Corporation

bd_dc0171a2cb3b6587 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 9, 2024

Filed

Jan 13, 2025

To disclose

5 weeks

Affected · nationwide

61,193460 in this filing

Linked

14 filings

Confidence

65%

Full breach record for Avery Products Corporation →4 incidents on file

Avery Products Corporation disclosed a ransomware attack occurring between July 18 and December 9, 2024. The incident compromised names, addresses, and payment card data (including CVV) for approximately 61,193 individuals, including 460 Maine residents. The company engaged forensic experts, notified regulators, and provided 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Dec 9, 2024 → Filed with AG Jan 13, 202535d ⏱ ME AG >30d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 144 days

discovery → filing · 5 weeks / 35 days

Jul 18, 2024

Begins

Dec 9, 2024

Discovered

Jan 13, 2025

Filed

vs. sector median

3 wks faster

This filing is one of 14 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Nebraska State AGbd_2bd3010a496522722025-01-15 · +2dVerified
Delaware State AGbd_d2db253e180f71952025-01-15 · +2dVerified
Oregon State AGbd_0133914d5cd708f92025-01-16 · +3dVerified
Indiana State AGbd_9622529b26f17acf2025-01-16 · +3dVerified

Show 6 more filings ↓up to 29d gap

California State AGbd_9f8cfdfd51be813c2025-01-16 · +3dVerified
Vermont State AGbd_17d3515f645117e92025-01-29 · +16dVerified
New Hampshire State AGbd_7c5c23e82caf557c2025-02-05 · +23dVerified
Maine State AGbd_b9944af515ad8d512025-02-06 · +24dVerified
Montana State AGbd_a2e5641bcdbf5b892025-02-07 · +25dVerified
California State AGbd_a6b982179a1d1f962025-02-11 · +29dVerified

Showing first 10 of 13 linked disclosures.

Name: Avery Products Corporation
norm: avery products
Domain: avery.com

Name: Avery Products Corporation
norm: avery products
Domain: avery.com
Industry: Retail & Consumerllm

Discovered: Dec 9, 2024
Breach occurred: Jul 18, 2024 – Dec 9, 2024
Undetected for: 144 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 15, 2025
Affected individuals: 61,193state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1119 Automated CollectionT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: Reported to certain state regulators and Attorneys General
Initial access: exploit_public_facing

During the incident: Launched an investigation with the aid of forensic experts
Undertook a lengthy and labor-intensive process to identify the personal information contained in the affected system
Reviewed its internal records to locate the appropriate mailing addresses for the impacted individuals
Reported the incident to certain state regulators and Attorneys General
Provided access to 12 months of complimentary credit monitoring services through Cyberscout
Changes made: Assess and update security measures
Train employees to safeguard the privacy and security of information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(35 days from discovery to filing)
Compliance flags: ME AG >30d · 35d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Dec 9, 2024
→ Filed with AG: Jan 13, 2025
35d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Dec 9, 2024 → Filed with AG: Jan 13, 2025	35d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

Maine State AGJan 13 · first · this page

California State AG+3d

Vermont State AG+16d

New Hampshire State AG+23d

Maine State AG+24d

Montana State AG+25d

California State AG+29d

Pattern: first filing Jan 13 (ME), last Feb 11 (CA) — a 29-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 13 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/1e98225c-b2e1-4690-8182-9a1f75151933.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 13, 2025
Raw hash: cb4a51709bb72b10d5abf2308945390cbb94d192a27060446467a33cbad2ac01

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityAvery Products Corporation

Victim entityAvery Products Corporation

Incidentdiscovered Dec 9, 2024

Stated responseLaunched an investigation with the aid of forensic experts

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov