MalwareRetail & ConsumerTechnologyRetailRansomwareBackdoor / C2Data ExfiltratedRansom DemandedCustomer Data InvolvedPCIFinancial accountPIILowContained

Avery Products Corporation

bd_7c5c23e82caf557c · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 9, 2024

Filed

Feb 5, 2025

To disclose

8 weeks

Affected

400state residents only

Linked

14 filings

Confidence

66%

Full breach record for Avery Products Corporation →4 incidents on file

Avery Products Corporation issued a supplemental notice to the NH AG regarding a ransomware attempt and malware incident affecting customer payment card data on avery.com. The incident occurred between July 18, 2024, and January 5, 2025. Malware embedded in the website cart scraped payment information. 400 New Hampshire residents were affected. Avery engaged forensic investigators and provided credit monitoring.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 144 days

discovery → filing · 8 weeks / 58 days

Jul 18, 2024

Begins

Dec 9, 2024

Discovered

Feb 5, 2025

Filed

vs. sector median

+1 wks slower

This filing is one of 14 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Maine State AGbd_b9944af515ad8d512025-02-06 · +1dVerified
Montana State AGbd_a2e5641bcdbf5b892025-02-07 · +2dVerified
California State AGbd_a6b982179a1d1f962025-02-11 · +6dVerified
Vermont State AGbd_17d3515f645117e92025-01-29 · +7dVerified

Show 6 more filings ↓up to 23d gap

Oregon State AGbd_0133914d5cd708f92025-01-16 · +20dVerified
Indiana State AGbd_9622529b26f17acf2025-01-16 · +20dVerified
California State AGbd_9f8cfdfd51be813c2025-01-16 · +20dVerified
Nebraska State AGbd_2bd3010a496522722025-01-15 · +21dVerified
Delaware State AGbd_d2db253e180f71952025-01-15 · +21dVerified
New Hampshire State AGbd_c0cb72b951b7a3ed2025-01-13 · +23dVerified

Showing first 10 of 13 linked disclosures.

Name: Avery Products Corporation
norm: avery products
Domain: averydennison.com

Name: Avery Products Corporation
norm: avery products
Domain: avery.com
Industry: Retail & ConsumerllmTechnologyllm

Discovered: Dec 9, 2024
Breach occurred: Jul 18, 2024 – Jan 5, 2025
Undetected for: 144 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 16, 2025
Affected individuals: 400state-resident count only
Data types: PCIFinancial accountPII
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: reported to certain state regulators, and Attorneys General
Initial access: exploit_public_facing

During the incident: Engaged leading third-party forensic investigators to assess the scope and nature of the incident
Took immediate action to secure its servers, network, and data
Engaged expert third-party cybersecurity firms for assistance
Provided credit monitoring services for 12 months through TransUnion
Changes made: Implemented and will continue to adopt additional safeguards and security measures
Continue to assess and update its security measures
Train its employees to safeguard the privacy and security of information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(58 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

New Hampshire State AGJan 13 · first

California State AG+3d

Vermont State AG+16d

New Hampshire State AG+23d · this page

Maine State AG+24d

Montana State AG+25d

California State AG+29d

Pattern: first filing Jan 13 (NH), last Feb 11 (CA) — a 29-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 13 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/avery-products-20250205.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 5, 2025
Raw hash: 383d7399e8c2888a558885bca64dd085fcbf1d8b3319c05515325c272a676daf

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityAvery Products Corporation

Victim entityAvery Products Corporation

Incidentdiscovered Dec 9, 2024

Stated responseEngaged leading third-party forensic investigators to assess the scope and nature of the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov