MalwareRetail & ConsumerRetailRansomwareData ExfiltratedRansom DemandedTargetedIdentity (basic)Financial accountFinancial credentialsMediumContained

Avery Products Corporation

bd_b9944af515ad8d51 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 4, 2025

Filed

Feb 6, 2025

To disclose

5 weeks

Affected · nationwide

67,000523 in this filing

Linked

14 filings

Confidence

65%

Full breach record for Avery Products Corporation →4 incidents on file

Avery Products Corporation reported a ransomware attack on its e-commerce site (avery.com) occurring between July 18, 2024, and January 5, 2025. The incident affected 67,000 individuals nationwide, including 523 Maine residents. Compromised data included names, addresses, and full payment card details (CVV, expiration). The company engaged forensic experts, notified regulators, and offered 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jan 4, 2025 → Filed with AG Feb 6, 202533d ⏱ ME AG >30d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 170 days

discovery → filing · 5 weeks / 33 days

Jul 18, 2024

Begins

Jan 4, 2025

Discovered

Feb 6, 2025

Filed

vs. sector median

3 wks faster

This filing is one of 14 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Montana State AGbd_a2e5641bcdbf5b892025-02-07 · +1dVerified
New Hampshire State AGbd_7c5c23e82caf557c2025-02-05 · +1dVerified
California State AGbd_a6b982179a1d1f962025-02-11 · +5dVerified
Vermont State AGbd_17d3515f645117e92025-01-29 · +8dVerified

Show 6 more filings ↓up to 24d gap

Oregon State AGbd_0133914d5cd708f92025-01-16 · +21dVerified
Indiana State AGbd_9622529b26f17acf2025-01-16 · +21dVerified
California State AGbd_9f8cfdfd51be813c2025-01-16 · +21dVerified
Nebraska State AGbd_2bd3010a496522722025-01-15 · +22dVerified
Delaware State AGbd_d2db253e180f71952025-01-15 · +22dVerified
New Hampshire State AGbd_c0cb72b951b7a3ed2025-01-13 · +24dVerified

Showing first 10 of 13 linked disclosures.

Name: Avery Products Corporation
norm: avery products
Domain: avery.com

Name: Avery Products Corporation
norm: avery products
Domain: avery.com
Industry: Retail & Consumerllm

Discovered: Jan 4, 2025
Breach occurred: Jul 18, 2024 – Jan 5, 2025
Undetected for: 170 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 16, 2025
Affected individuals: 67,000state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: reported to certain state regulators, and Attorneys General
Initial access: exploit_public_facing

During the incident: Launched an investigation, with the aid of forensic experts
Reported to certain state regulators, and Attorneys General
Providing you with access to 12 months of complimentary credit monitoring services through Cyberscout, a TransUnion company
Changes made: Assess and update our security measures
Train our employees to safeguard the privacy and security of information in our care
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(33 days from discovery to filing)
Compliance flags: ME AG >30d · 33d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 4, 2025
→ Filed with AG: Feb 6, 2025
33d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 4, 2025 → Filed with AG: Feb 6, 2025	33d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

New Hampshire State AGJan 13 · first

California State AG+3d

Vermont State AG+16d

New Hampshire State AG+23d

Maine State AG+24d · this page

Montana State AG+25d

California State AG+29d

Pattern: first filing Jan 13 (NH), last Feb 11 (CA) — a 29-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 13 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/8f537b8f-8b01-4030-9d3c-6db31e7ab030.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 6, 2025
Raw hash: e285f3258489f6cfdcc3f6749e102440311f628e82d823e1a1a2a3b55f235421

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityAvery Products Corporation

Victim entityAvery Products Corporation

Incidentdiscovered Jan 4, 2025

Stated responseLaunched an investigation, with the aid of forensic experts

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov