HackingTechnologyInformationStolen CredentialsCustomer Data InvolvedIdentity (basic)PIILowContained

Prizm Media, Inc

bd_d8542356ba12b062 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 3, 2023

Filed

Jan 30, 2025

To disclose

19 months

Affected

Not disclosed

Linked

4 filings

Confidence

65%

Full breach record for Prizm Media, Inc →

Prizm Media, Inc. notified consumers of a security incident where an unauthorized actor accessed an employee email account from April 28, 2023, to July 4, 2023. The incident potentially exposed names and other personal information. Prizm engaged forensic specialists, enhanced security protocols, and offered complimentary credit monitoring. The company has ceased operations.

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Vermont clock✗ VT AG >45 bday19 months discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 66 days

discovery → filing · 19 months / 577 days

Apr 28, 2023

Begins

Jul 3, 2023

Discovered

Jan 30, 2025

Filed

vs. sector median

+64 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Maryland State AGbd_03bd7886d217f36c2025-01-30Verified
Montana State AGbd_406cde52fe3435842025-01-30Candidate
Washington State AGbd_7e440d36e39f40582025-01-30Verified

Name: Prizm Media, Inc
norm: prizm media

Name: Prizm Media, Inc
norm: prizm media
Industry: Technologyllm

Discovered: Jul 3, 2023
Breach occurred: Apr 28, 2023 – Jul 4, 2023
Undetected for: 66 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 30, 2025
Affected individuals: Not disclosed
Data types: Identity (basic)PII
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1114 Email Collection
Threat actor: External
Regulator citations: Notifying applicable state and federal regulatorsNotifying consumer reporting agencies
Initial access: valid_credentials

During the incident: Launched an investigation with the assistance of third-party forensic specialists
Conducted a comprehensive review of the contents of the email account
Enhanced its existing security protocols
Evaluating its policies and procedures related to data privacy and security
Notifying applicable state and federal regulators
Notifying consumer reporting agencies
Providing access to complimentary credit monitoring services for 12/24 months
Changes made: Enhanced its existing security protocols
Evaluating its policies and procedures related to data privacy and security
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 months(577 days from discovery to filing)
Compliance flags: VT AG >45 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Maryland State AGJan 30 · first

Montana State AGJan 30 · first

Washington State AGJan 30 · first

Vermont State AGJan 30 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2025-01-30-prizm-media-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 30, 2025
Raw hash: f29243dc946913a4ae4842c7f017c6f3bd4b33ad806ad9f6784c0dbf432dfd37

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityPrizm Media, Inc

Victim entityPrizm Media, Inc

Incidentdiscovered Jul 3, 2023

Stated responseLaunched an investigation with the assistance of third-party forensic specialists

ComplianceVT AG >45 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov