Social EngineeringProfessional ServicesProfessional ServicesPhishingData ExfiltratedCustomer Data InvolvedPIIIdentity (basic)PHIHealth (basic)MediumContained

Prizm Media, Inc

bd_7e440d36e39f4058 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 3, 2023

Filed

Jan 30, 2025

To disclose

19 months

Affected

23,469state residents only

Linked

4 filings

Confidence

69%

Full breach record for Prizm Media, Inc →

Prizm Media, Inc. notified Washington AG of a data breach affecting 23,469 residents. Unauthorized access to an employee email account occurred from April 28, 2023, to July 4, 2023, discovered on July 3, 2023. Exposed data included names, DOBs, health insurance numbers, and medical info. Notices were sent on January 30, 2025. Prizm engaged forensic specialists, provided one year of credit monitoring, and enhanced security protocols. Prizm has ceased operations.

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Washington clock✗ WA AG >90d19 months discovery → filing

Incident timeline

undetected · 66 days

discovery → filing · 19 months / 577 days

Apr 28, 2023

Begins

Jul 3, 2023

Discovered

Jan 30, 2025

Filed

vs. sector median

+65 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Maryland State AGbd_03bd7886d217f36c2025-01-30Verified
Montana State AGbd_406cde52fe3435842025-01-30Candidate
Vermont State AGbd_d8542356ba12b0622025-01-30Verified

Name: Prizm Media, Inc
norm: prizm media

Name: Prizm Media, Inc
norm: prizm media
Industry: Professional Servicesllm

Discovered: Jul 3, 2023
Breach occurred: Apr 28, 2023 – Jul 4, 2023
Undetected for: 66 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 30, 2025
Affected individuals: 23,469state-resident count only
Data types: PIIIdentity (basic)PHIHealth (basic)
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid Accounts
Threat actor: External
Regulator citations: Provided written notice of this incident to relevant state regulators, as necessary
Initial access: phishing_link

During the incident: Launched an investigation, with the assistance of third-party forensic specialists
Provided individuals whose personal information was potentially affected by this incident with access to credit monitoring services for one (1) year, through IDX at no cost to the individuals
Provided impacted individuals with guidance on how to better protect against identity theft and fraud
Provided written notice of this incident to relevant state regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Enhanced its existing security protocols
Evaluating its policies and procedures related to data privacy and security
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 months(577 days from discovery to filing)
Compliance flags: WA AG >90d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Maryland State AGJan 30 · first

Montana State AGJan 30 · first

Vermont State AGJan 30 · first

Washington State AGJan 30 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachA32073.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 30, 2025
Raw hash: 81dd65e0be6543e37de457c1290e01d3bd5f70b754a5ad30579fb6c1b08c053d

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityPrizm Media, Inc

Victim entityPrizm Media, Inc

Incidentdiscovered Jul 3, 2023

Stated responseLaunched an investigation, with the assistance of third-party forensic specialists

ComplianceWA AG >90d

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com