Social EngineeringTechnologyInformationPhishingStolen CredentialsMulti-Stage ChainData ExfiltratedPIIIdentity (basic)LowResolved

Prizm Media, Inc

bd_406cde52fe343584 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 3, 2023

Filed

Jan 30, 2025

To disclose

19 months

Affected

21state residents only

Linked

4 filings

Confidence

65%

Full breach record for Prizm Media, Inc →

Prizm Media, Inc. notified individuals of a security incident where an unauthorized actor accessed an employee email account from April 28, 2023, to July 4, 2023, following suspicious activity detected on July 3, 2023. The incident likely involved phishing leading to credential compromise and email data collection. Prizm engaged forensic specialists, enhanced security protocols, and offered complimentary credit monitoring to affected individuals.

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Incident timeline

undetected · 66 days

discovery → filing · 19 months / 577 days

Apr 28, 2023

Begins

Jul 3, 2023

Discovered

Jan 30, 2025

Filed

vs. sector median

+64 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Maryland State AGbd_03bd7886d217f36c2025-01-30Verified
Washington State AGbd_7e440d36e39f40582025-01-30Verified
Vermont State AGbd_d8542356ba12b0622025-01-30Verified

Name: Prizm Media, Inc
norm: prizm media

Name: Prizm Media, Inc
norm: prizm media
Industry: Technologyllm

Discovered: Jul 3, 2023
Breach occurred: Apr 28, 2023 – Jul 4, 2023
Undetected for: 66 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 30, 2025
Affected individuals: 21state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid AccountsT1114 Email Collection
Threat actor: External
Regulator citations: Notifying applicable state and federal regulatorsNotifying consumer reporting agencies
Initial access: phishing_link

During the incident: Launched an investigation with the assistance of third-party forensic specialists
Conducted a comprehensive review of the information potentially affected
Enhanced its existing security protocols
Evaluating its policies and procedures related to data privacy and security
Notifying applicable state and federal regulators
Notifying consumer reporting agencies
Providing access to complimentary credit monitoring services for 12/24 months
Changes made: Enhanced its existing security protocols
Evaluating its policies and procedures related to data privacy and security
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 months(577 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Maryland State AGJan 30 · first

Washington State AGJan 30 · first

Vermont State AGJan 30 · first

Montana State AGJan 30 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/2025/02/Consumer-notification-letter-7.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 30, 2025
Raw hash: 815facdc26606cc4d726f625dbedba7bc47074c514f766fec82079d0c26f8fd1

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityPrizm Media, Inc

Victim entityPrizm Media, Inc

Incidentdiscovered Jul 3, 2023

Stated responseLaunched an investigation with the assistance of third-party forensic specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov