HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataCustomer Data InvolvedTargetedIdentity (basic)Financial accountCredentialsMediumContained

Prana Holdings, Inc.

bd_d377fabfdf77cdd1 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 6, 2017

Filed

Mar 9, 2017

To disclose

4 weeks

Affected

1,553state residents only

Linked

7 filings

Confidence

66%

Full breach record for Prana Holdings, Inc. →

prAna notified Hawaii OCP of a breach where an unauthorized third party accessed e-commerce servers between Dec 14, 2016 and Feb 6, 2017. Customer PII, payment card data (including CVV), and credentials were captured. 1,553 Hawaii residents notified. prAna engaged forensic investigators, notified the FBI, and required password resets.

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Hawaii clock✓ HI CRA notice due4 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 54 days

discovery → filing · 4 weeks / 31 days

Dec 14, 2016

Begins

Feb 6, 2017

Discovered

Mar 9, 2017

Filed

vs. sector median

3 wks faster

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

South Carolina State AGbd_66c72d507a85e5112017-03-09Verified
Oregon State AGbd_0b0e09febc7d0f742017-03-08 · +1dCandidate
Montana State AGbd_23de6ad919f5e7d72017-03-08 · +1dVerified
Massachusetts State AGbd_738190be646c74d42017-03-08 · +1dVerified

Show 2 more filings ↓up to 1d gap

Washington State AGbd_992fb474b7ac274f2017-03-08 · +1dVerified
California State AGbd_bc24f284b61f5c0e2017-03-08 · +1dVerified

Name: Prana Holdings, Inc.
norm: prana holdings
Domain: prana.com

Name: Prana Holdings, Inc.
norm: prana holdings
Domain: prana.com
Industry: Retail & Consumerllm

Discovered: Feb 6, 2017
Breach occurred: Dec 14, 2016 – Feb 6, 2017
Undetected for: 54 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 8, 2017
Affected individuals: 1,553state-resident count only
Data types: Identity (basic)Financial accountCredentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input CaptureT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified Hawaii Office of Consumer Protection
Initial access: exploit_public_facing

During the incident: Hired a leading cybersecurity firm to assist in the investigation and remediate the website
Notified the FBI and will cooperate with any ensuing investigation
Requiring users to change their passwords for potentially affected customers that have a prAna.com account
Provided a toll-free number that potentially affected customers can call with questions regarding the incident
Changes made: Remediated the e-commerce website
Continues to work to strengthen the security of its e-commerce website
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 4 weeks(31 days from discovery to filing)
Compliance flags: HI CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Oregon State AGMar 8 · first

Montana State AGMar 8 · first

Massachusetts State AGMar 8 · first

Washington State AGMar 8 · first

California State AGMar 8 · first

South Carolina State AG+1d

Hawaii State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://web.archive.org/web/20211024101019id_/https://cca.hawaii.gov/ocp/files/2016/05/prAna-OCP-2017-0118.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 9, 2017
Raw hash: d95249e5b65277b787aa8bbc89dc271fae3fa49c94292ef37dde3235e2c1b06a

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityPrana Holdings, Inc.

Victim entityPrana Holdings, Inc.

Incidentdiscovered Feb 6, 2017

Stated responseHired a leading cybersecurity firm to assist in the investigation and remediate the website

ComplianceHI CRA notice due

Extraction provenanceno artifact recorded

Source provenanceweb.archive.org