HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataData ExfiltratedCustomer Data InvolvedPIIIdentity (basic)Financial accountCredentialsAuthenticationMediumContained

Prana Holdings, Inc.

bd_23de6ad919f5e7d7 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 6, 2017

Filed

Mar 8, 2017

To disclose

4 weeks

Affected

4,136state residents only

Linked

7 filings

Confidence

65%

Full breach record for Prana Holdings, Inc. →

prAna notified Montana residents of a cybersecurity incident where an unauthorized third party accessed e-commerce servers between Dec 14, 2016 and Feb 6, 2017. Customer data including names, payment card details (CVV), and credentials were potentially compromised. prAna engaged forensic investigators and notified the FBI.

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Incident timeline

undetected · 54 days

discovery → filing · 4 weeks / 30 days

Dec 14, 2016

Begins

Feb 6, 2017

Discovered

Mar 8, 2017

Filed

vs. sector median

3 wks faster

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Oregon State AGbd_0b0e09febc7d0f742017-03-08Candidate
Massachusetts State AGbd_738190be646c74d42017-03-08Verified
Washington State AGbd_992fb474b7ac274f2017-03-08Verified
California State AGbd_bc24f284b61f5c0e2017-03-08Verified

Show 2 more filings ↓up to 1d gap

South Carolina State AGbd_66c72d507a85e5112017-03-09 · +1dVerified
Hawaii State AGbd_d377fabfdf77cdd12017-03-09 · +1dVerified

Name: Prana Holdings, Inc.
norm: prana holdings
Domain: prana.com

Name: Prana Holdings, Inc.
norm: prana holdings
Domain: prana.com
Industry: Retail & Consumerllm

Discovered: Feb 6, 2017
Breach occurred: Dec 14, 2016 – Feb 6, 2017
Undetected for: 54 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 3, 2017
Affected individuals: 4,136state-resident count only
Data types: PIIIdentity (basic)Financial accountCredentialsAuthentication
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid AccountsT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: Notified the FBI
Initial access: exploit_public_facing

During the incident: Hired a leading cybersecurity firm to assist us in our investigation and remediate the website
Notified the FBI and will cooperate with any ensuing investigation
Changes made: Continuing to take steps to strengthen the security of our e-commerce website
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 4 weeks(30 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Oregon State AGMar 8 · first

Massachusetts State AGMar 8 · first

Washington State AGMar 8 · first

California State AGMar 8 · first

Montana State AGMar 8 · first · this page

South Carolina State AG+1d

Hawaii State AG+1d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/prAna.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 8, 2017
Raw hash: 2124f00282a8681929029b46c0f7abeb4e5f867c7eee7b0b661eef840b9c126c

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityPrana Holdings, Inc.

Victim entityPrana Holdings, Inc.

Incidentdiscovered Feb 6, 2017

Stated responseHired a leading cybersecurity firm to assist us in our investigation and remediate the website

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov