HackingRetail & ConsumerRetailCustomer Data InvolvedPIIIdentity (basic)LowContained

VARSITY BRANDS, INC.

bd_cd6bb99fcd32408a · schema v1 · pii pii-v1

Severity

Low

Discovered

May 24, 2024

Filed

Oct 14, 2024

To disclose

20 weeks

Affected

Not disclosed

Linked

9 filings

Confidence

64%

Full breach record for VARSITY BRANDS, INC. →

Varsity Brands, LLC experienced a security incident on May 22, 2024, where an unauthorized third party obtained a small subset of company files containing personal information. The company identified unusual activity on May 24, 2024, promptly took systems offline, and engaged external cybersecurity experts. Affected individuals are offered 24 months of complimentary credit monitoring.

J jump to incidentP pin to compareR raw source

California clockDiscovered May 24, 2024 → Notified Oct 14, 2024143d ✗ CA 60-day late20 weeks discovery → filing

Incident timeline

undetected · 2 days

discovery → filing · 20 weeks / 143 days

May 22, 2024

Begins

May 24, 2024

Discovered

Oct 14, 2024

Filed

vs. sector median

+11 wks slower

This filing is one of 9 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

New Hampshire State AGbd_1676b54b0c5153842024-10-14Verified
Washington State AGbd_3601cb56d70fe7192024-10-14Candidate
Maine State AGbd_5ed805070d8eaed72024-10-14Verified
Vermont State AGbd_798edfde7bf496752024-10-14Verified

Show 4 more filings ↓up to 13d gap

Indiana State AGbd_97714593a5bb482f2024-10-14Verified
Massachusetts State AGbd_a1ae353376a63ba92024-10-14Verified
Montana State AGbd_bca70a851713f8222024-10-14Verified
Illinois State AGbd_a0b7691ab18b02592024-10-01 · +13dVerified

Name: VARSITY BRANDS, INC.
norm: varsity brands

Name: VARSITY BRANDS, INC.
norm: varsity brands
Industry: Retail & Consumerllm

Discovered: May 24, 2024
Breach occurred: May 22, 2024
Undetected for: 2 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 14, 2024
Affected individuals: Not disclosed
Data types: PIIIdentity (basic)
Attack vector: Unknown
Threat actor: External

During the incident: Took certain systems offline
Launched an investigation with assistance from external cybersecurity experts
Notified law enforcement
Rotated credentials
Implemented additional safeguards
Reinforced security practices
Actively reviewing systems to further strengthen security monitoring and controls
Changes made: Offering complimentary 24-month membership to TransUnion’s credit monitoring and identity theft protection services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 weeks(143 days from discovery to filing)
Compliance flags: CA 60-day late · 143d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: May 24, 2024
→ Notified: Oct 14, 2024
143d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: May 24, 2024 → Notified: Oct 14, 2024	143d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Illinois State AGOct 1 · first

New Hampshire State AG+13d

Washington State AG+13d

Maine State AG+13d

Vermont State AG+13d

Indiana State AG+13d

Massachusetts State AG+13d

Montana State AG+13d

California State AG+13d · this page

Pattern: first filing Oct 1 (IL), last Oct 14 (CA) — a 13-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-593321
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 14, 2024
Raw hash: dbd9671088b1ca3d8251054c29f36a043bd3ed61749ab34452e9d464606a160b

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityVARSITY BRANDS, INC.

Victim entityVARSITY BRANDS, INC.

Incidentdiscovered May 24, 2024

Stated responseTook certain systems offline

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov