MalwareRetail & ConsumerRetailRansomwareCapture Stored DataData ExfiltratedRansom DemandedCustomer Data InvolvedEmployee Data InvolvedFinancial accountHealth (basic)Identity (basic)Government IDPHIMediumContained

VARSITY BRANDS, INC.

bd_3601cb56d70fe719 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 24, 2024

Filed

Oct 14, 2024

To disclose

20 weeks

Affected

934state residents only

Linked

9 filings

Confidence

70%

Full breach record for VARSITY BRANDS, INC. →

Varsity Brands, LLC reported a ransomware incident affecting 934 Washington residents. Unauthorized access occurred on May 24, 2024, resulting in the exfiltration of PII including SSNs, DOBs, government IDs, medical info, and financial account numbers. Notifications were sent on October 14, 2024, offering 24 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Washington clock✗ WA AG >90d20 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 20 weeks / 143 days

May 24, 2024

Begins

May 24, 2024

Discovered

Oct 14, 2024

Filed

vs. sector median

+11 wks slower

This filing is one of 9 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

New Hampshire State AGbd_1676b54b0c5153842024-10-14Verified
Maine State AGbd_5ed805070d8eaed72024-10-14Verified
Vermont State AGbd_798edfde7bf496752024-10-14Verified
Indiana State AGbd_97714593a5bb482f2024-10-14Verified

Show 4 more filings ↓up to 13d gap

Massachusetts State AGbd_a1ae353376a63ba92024-10-14Verified
Montana State AGbd_bca70a851713f8222024-10-14Verified
California State AGbd_cd6bb99fcd32408a2024-10-14Verified
Illinois State AGbd_a0b7691ab18b02592024-10-01 · +13dVerified

Name: VARSITY BRANDS, INC.
norm: varsity brands

Name: VARSITY BRANDS, INC.
norm: varsity brands
Industry: Retail & Consumerllm

Discovered: May 24, 2024
Breach occurred: May 24, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 14, 2024
Affected individuals: 934state-resident count only
Data types: Identity (basic)Government IDHealth (basic)Financial account
Data elements: NameSocial Security numberDriver's licence numberFinancial account numberDate of birthPassport numberHealth insurance IDMedical information
WA-stated cause: Cyberattack
WA-stated duration: lifecycle 1-99dexposure 1-99d
WA-stated discovery: Found while ongoing
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified law enforcement

During the incident: Took certain systems offline
Investigation was launched with assistance from external cybersecurity experts
Notified law enforcement
Rotated credentials
Implemented additional safeguards
Reinforced its security practices
Established a dedicated call center
Changes made: Actively reviewing its systems to further strengthen security monitoring and controls
Offering two years of complimentary identity monitoring services, including credit monitoring and identity theft restoration services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 weeks(143 days from discovery to filing)
Compliance flags: WA AG >90d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Illinois State AGOct 1 · first

New Hampshire State AG+13d

Maine State AG+13d

Vermont State AG+13d

Indiana State AG+13d

Massachusetts State AG+13d

Montana State AG+13d

California State AG+13d

Washington State AG+13d · this page

Pattern: first filing Oct 1 (IL), last Oct 14 (WA) — a 13-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachM17814.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 14, 2024
Raw hash: 949dd0313e36f5580525cd44025824cfc5ddceb3c417466c10737626ed456f29

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityVARSITY BRANDS, INC.

Victim entityVARSITY BRANDS, INC.

Incidentdiscovered May 24, 2024

Stated responseTook certain systems offline

ComplianceWA AG >90d

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com