HackingRetail & ConsumerRetailCustomer Data InvolvedPIIIdentity (basic)LowContained

VARSITY BRANDS, INC.

bd_798edfde7bf49675 · schema v1 · pii pii-v1

Severity

Low

Discovered

May 24, 2024

Filed

Oct 14, 2024

To disclose

20 weeks

Affected

Not disclosed

Linked

9 filings

Confidence

66%

Full breach record for VARSITY BRANDS, INC. →

On May 24, 2024, Varsity Brands, LLC identified unusual activity on its systems and determined an unauthorized third party obtained a small subset of company files containing personal information. Varsity Brands took systems offline, engaged external cybersecurity experts, notified law enforcement, rotated credentials, and implemented additional safeguards. The company is offering 24 months of complimentary credit monitoring and identity theft protection through TransUnion to affected individuals.

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Vermont clock✗ VT AG >45 bday20 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

discovery → filing · 20 weeks / 143 days

May 24, 2024

Discovered

Oct 14, 2024

Filed

vs. sector median

+13 wks slower

This filing is one of 9 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

New Hampshire State AGbd_1676b54b0c5153842024-10-14Verified
Washington State AGbd_3601cb56d70fe7192024-10-14Candidate
Maine State AGbd_5ed805070d8eaed72024-10-14Verified
Indiana State AGbd_97714593a5bb482f2024-10-14Verified

Show 4 more filings ↓up to 13d gap

Massachusetts State AGbd_a1ae353376a63ba92024-10-14Verified
Montana State AGbd_bca70a851713f8222024-10-14Verified
California State AGbd_cd6bb99fcd32408a2024-10-14Verified
Illinois State AGbd_a0b7691ab18b02592024-10-01 · +13dVerified

Name: VARSITY BRANDS, INC.
norm: varsity brands

Name: VARSITY BRANDS, INC.
norm: varsity brands
Industry: Retail & Consumerllm

Discovered: May 24, 2024
Materiality determined: —
Notification sent: Oct 14, 2024
Affected individuals: Not disclosed
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Notified law enforcement
Initial access: exploit_public_facing

During the incident: Took certain systems offline
Launched an investigation with assistance from external cybersecurity experts
Notified law enforcement
Rotated credentials
Implemented additional safeguards
Reinforced our security practices
Offering you a complimentary 24-month membership to TransUnion’s credit monitoring and identity theft protection services
Changes made: Actively reviewing our systems to further strengthen security monitoring and controls
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 weeks(143 days from discovery to filing)
Compliance flags: VT AG >45 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Illinois State AGOct 1 · first

New Hampshire State AG+13d

Washington State AG+13d

Maine State AG+13d

Indiana State AG+13d

Massachusetts State AG+13d

Montana State AG+13d

California State AG+13d

Vermont State AG+13d · this page

Pattern: first filing Oct 1 (IL), last Oct 14 (VT) — a 13-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2024-10-14-varsity-brands-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 14, 2024
Raw hash: 7c0f3233f6bb9bd3db58374f27214898e8961053f48a8a1f52e526215ae94452

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityVARSITY BRANDS, INC.

Victim entityVARSITY BRANDS, INC.

Incidentdiscovered May 24, 2024

Stated responseTook certain systems offline

ComplianceVT AG >45 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov