DisclosureLens
HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedFinancial accountIdentity (basic)PIIMediumContained

Heirloom Roses

bd_c9b21be8111f06ec · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 12, 2021

Filed

Dec 17, 2021

To disclose

18 weeks

Affected

3,118state residents only

Linked

9 filings

Confidence

71%
Full breach record for Heirloom Roses

Heirloom Roses, a retail business, notified the Washington AG of a cyberattack where malicious code on its website captured customer names and credit card data. The incident occurred between Feb 12 and Oct 26, 2021, and was discovered on Aug 12, 2021. 3,118 Washington residents were affected. Heirloom engaged forensic specialists, removed the code, changed payment processors, and offered 12 months of credit monitoring.

Washington clock WA AG >90d18 weeks discovery → filing
AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 181 days
discovery → filing · 18 weeks / 127 days

Feb 12, 2021

Begins

Aug 12, 2021

Discovered

Dec 17, 2021

Filed

vs. sector median

+11 wks slower

This filing is one of 9 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Show 4 more filingsup to 350d gap

Filing propagation · 9 filings · 9 states

View merged incident ↗

Pattern: first filing Jan 1 (IL), last Dec 23 (NH) — a 356-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.