DisclosureLens
HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Heirloom Roses

bd_3c6bde4e9111e483 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 12, 2021

Filed

Dec 17, 2021

To disclose

18 weeks

Affected · nationwide

52,206243 in this filing

Linked

9 filings

Confidence

65%
Full breach record for Heirloom Roses

Heirloom Roses, a commercial entity, reported a cybersecurity incident occurring between February 24, 2021, and October 26, 2021. The breach involved malicious code placed on the company's website, resulting in unauthorized access to customer data. Approximately 52,206 individuals were affected, including 243 Maine residents. Compromised data included names and financial account or credit/debit card numbers. The company provided written notification and offered one year of credit monitoring and identity theft protection services through Kroll.

Maine clockDiscovered Aug 12, 2021Filed with AG Dec 17, 2021127d ME AG >90d18 weeks discovery → filing
AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 169 days
discovery → filing · 18 weeks / 127 days

Feb 24, 2021

Begins

Aug 12, 2021

Discovered

Dec 17, 2021

Filed

vs. sector median

+11 wks slower

This filing is one of 9 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Show 4 more filingsup to 350d gap

Filing propagation · 9 filings · 9 states

View merged incident ↗

Pattern: first filing Jan 1 (IL), last Dec 23 (NH) — a 356-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.