HackingRetail & ConsumerRetailSkimmerCapture Stored DataData ExfiltratedCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountLowContained

Heirloom Roses

bd_660ee01c3e82267e · schema v1 · pii pii-v1

Severity

Low

Discovered

Aug 12, 2021

Filed

Dec 17, 2021

To disclose

18 weeks

Affected

Not disclosed

Linked

9 filings

Confidence

66%

Full breach record for Heirloom Roses →

Heirloom Roses experienced a data breach involving malicious code (skimmer) added to its website to capture credit card data. The unauthorized access occurred between February 2021 and October 26, 2021, and was discovered on August 12, 2021. Affected data includes names and credit card information. The company engaged forensic specialists, removed the code, and offered 12 months of identity monitoring.

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Incident timeline

undetected · 192 days

discovery → filing · 18 weeks / 127 days

Feb 1, 2021

Begins

Aug 12, 2021

Discovered

Dec 17, 2021

Filed

vs. sector median

+11 wks slower

This filing is one of 9 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Maine State AGbd_3c6bde4e9111e4832021-12-17Verified
Oregon State AGbd_6534d6c864b8f2ca2021-12-17Verified
Montana State AGbd_967abeb7c36a4e582021-12-17Verified
Washington State AGbd_c9b21be8111f06ec2021-12-17Verified

Show 4 more filings ↓up to 350d gap

Massachusetts State AGbd_ddc8131d0fee95fd2021-12-17Verified
Indiana State AGbd_f6f92f81ea61beb52021-12-17Verified
New Hampshire State AGbd_51464c0d5acb01872021-12-23 · +6dVerified
Illinois State AGbd_98e2cfac9ef7eece2021-01-01 · +350dCandidate

Name: Heirloom Roses
norm: heirloom roses

Name: Heirloom Roses
norm: heirloom roses
Industry: Retail & Consumerllm

Discovered: Aug 12, 2021
Breach occurred: Feb 1, 2021 – Oct 26, 2021
Undetected for: 192 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Took steps to secure our website
Engaged third-party forensic specialists to assist with a thorough investigation
Performed a thorough review of our website to ensure any unauthorized code was removed
Implemented technical measures to prevent a similar incident from occurring in the future
Notifying potentially impacted individuals
Offering complimentary identity monitoring services for 12 months
Changes made: Implemented technical measures to prevent a similar incident from occurring in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 18 weeks(127 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Illinois State AGJan 1 · first

Maine State AG+350d

Oregon State AG+350d

Montana State AG+350d

Washington State AG+350d

Massachusetts State AG+350d

Indiana State AG+350d

California State AG+350d · this page

New Hampshire State AG+356d

Pattern: first filing Jan 1 (IL), last Dec 23 (NH) — a 356-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-548677
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 17, 2021
Raw hash: 8e123cb0333087b9874340e6ac3d765acfe152d5e1a687cd3bf576128a38cf6b

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityHeirloom Roses

Victim entityHeirloom Roses

Incidentdiscovered Aug 12, 2021

Stated responseTook steps to secure our website

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov