MalwareRetail & ConsumerTechnologyRetailRansomwareVulnerability ExploitData ExfiltratedCustomer Data InvolvedRansom DemandedPCIFinancial accountPIILowContained

Avery Products Corporation

bd_c0cb72b951b7a3ed · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 9, 2024

Filed

Jan 13, 2025

To disclose

5 weeks

Affected

372state residents only

Linked

14 filings

Confidence

66%

Full breach record for Avery Products Corporation →4 incidents on file

Avery Products Corporation notified the NH AG of a ransomware attempt on its payment processing application between July 18 and Dec 9, 2024. Malicious software scraped payment card info from avery.com. 372 NH residents affected. Avery engaged forensic investigators, secured systems, and offered 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 144 days

discovery → filing · 5 weeks / 35 days

Jul 18, 2024

Begins

Dec 9, 2024

Discovered

Jan 13, 2025

Filed

vs. sector median

3 wks faster

This filing is one of 14 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Nebraska State AGbd_2bd3010a496522722025-01-15 · +2dVerified
Delaware State AGbd_d2db253e180f71952025-01-15 · +2dVerified
Oregon State AGbd_0133914d5cd708f92025-01-16 · +3dVerified
Indiana State AGbd_9622529b26f17acf2025-01-16 · +3dVerified

Show 6 more filings ↓up to 29d gap

California State AGbd_9f8cfdfd51be813c2025-01-16 · +3dVerified
Vermont State AGbd_17d3515f645117e92025-01-29 · +16dVerified
New Hampshire State AGbd_7c5c23e82caf557c2025-02-05 · +23dVerified
Maine State AGbd_b9944af515ad8d512025-02-06 · +24dVerified
Montana State AGbd_a2e5641bcdbf5b892025-02-07 · +25dVerified
California State AGbd_a6b982179a1d1f962025-02-11 · +29dVerified

Showing first 10 of 13 linked disclosures.

Name: Avery Products Corporation
norm: avery products
Domain: averydennison.com

Name: Avery Products Corporation
norm: avery products
Domain: avery.com
Industry: Retail & ConsumerllmTechnologyllm

Discovered: Dec 9, 2024
Breach occurred: Jul 18, 2024 – Dec 9, 2024
Undetected for: 144 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 15, 2025
Affected individuals: 372state-resident count only
Data types: PCIFinancial accountPII
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Office of the Attorney General
Initial access: exploit_public_facing

During the incident: Immediately took measures to secure its servers, network, and data
Initiated an investigation with leading third-party forensic investigators
Engaged expert third-party cybersecurity firms for assistance
Provided credit monitoring services for 12 months through TransUnion
Changes made: Implemented and will continue to adopt additional safeguards and security measures
Continue to assess and update its security measures
Train its employees to safeguard the privacy and security of information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(35 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

New Hampshire State AGJan 13 · first · this page

California State AG+3d

Vermont State AG+16d

New Hampshire State AG+23d

Maine State AG+24d

Montana State AG+25d

California State AG+29d

Pattern: first filing Jan 13 (NH), last Feb 11 (CA) — a 29-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 13 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/avery-products-20250113.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 13, 2025
Raw hash: e5ab4b4ebd2626411c1f6818521d8e5f03a5099990af12b126cad88399474a69

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityAvery Products Corporation

Victim entityAvery Products Corporation

Incidentdiscovered Dec 9, 2024

Stated responseImmediately took measures to secure its servers, network, and data

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov