HackingHealthcareHealthcareVulnerability ExploitStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDMediumContained

The PM Concepts LLC

bd_a82d3aee9948731e · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 23, 2024

Filed

Sep 6, 2024

To disclose

6 weeks

Affected

3state residents only

Linked

6 filings

Confidence

65%

Full breach record for The PM Concepts LLC →

PM Concepts, LLC DBA Amata Life reported a cybersecurity incident in New Hampshire. Unauthorized access occurred in its e-commerce environment between July 11 and July 23, 2024. The breach potentially exposed personal information, including names and government IDs, of 3 New Hampshire residents. The company engaged forensic investigators, disabled accounts, and offered credit monitoring services.

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Incident timeline

undetected · 12 days

discovery → filing · 6 weeks / 45 days

Jul 11, 2024

Begins

Jul 23, 2024

Discovered

Sep 6, 2024

Filed

vs. sector median

5 wks faster

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Vermont State AGbd_654739e111c9e6b52024-08-29 · +8dVerified
Massachusetts State AGbd_7fe607a5110d44852024-08-29 · +8dVerified
Maine State AGbd_4ea2f0f41c77c0372024-08-28 · +9dVerified
Montana State AGbd_7b010d92053dbaac2024-08-28 · +9dCandidate

Show 1 more filing ↓up to 9d gap

Indiana State AGbd_a73cf91d075fb08a2024-08-28 · +9dVerified

Name: The PM Concepts LLC
norm: the pm concepts

Name: The PM Concepts LLC
norm: the pm concepts
Also named: PM Concepts, LLCdba oflegal entity
Amata Lifedba oftrade name
Industry: Healthcarellm

Discovered: Jul 23, 2024
Breach occurred: Jul 11, 2024 – Jul 23, 2024
Undetected for: 12 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 28, 2024
Affected individuals: 3state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: External
Regulator citations: Notified New Hampshire Attorney General Consumer Protection Bureau
Initial access: exploit_public_facing

During the incident: Engaged a specialized cybersecurity firm to conduct a forensic investigation
Disabled all relevant accounts
Worked with third-party specialists to confirm the security of its environment
Notified potentially affected individuals
Offered complimentary credit monitoring and identity theft restoration services
Changes made: Reviewing and enhancing existing policies and procedures related to data privacy
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Maine State AGAug 28 · first

Montana State AGAug 28 · first

Indiana State AGAug 28 · first

Vermont State AG+1d

Massachusetts State AG+1d

New Hampshire State AG+9d · this page

Pattern: first filing Aug 28 (ME), last Sep 6 (NH) — a 9-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/pm-concepts-amata-life-20240906.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 6, 2024
Raw hash: f6cd430e86eb28d8f2830032c3a6857814f034676d4d2d28ef76d5cb8dd9f052

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityThe PM Concepts LLC

Victim entityThe PM Concepts LLC

Incidentdiscovered Jul 23, 2024

Stated responseEngaged a specialized cybersecurity firm to conduct a forensic investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov