HackingHealthcareHealthcareVulnerability ExploitStolen CredentialsCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountAuthenticationLowContained

The PM Concepts LLC

bd_654739e111c9e6b5 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 23, 2024

Filed

Aug 29, 2024

To disclose

5 weeks

Affected

Not disclosed

Linked

6 filings

Confidence

64%

Full breach record for The PM Concepts LLC →

PM Concepts, LLC DBA Amata Life reported a data breach affecting its e-commerce environment. Unauthorized access occurred between July 11 and July 23, 2024, potentially exposing names, addresses, phone numbers, and credit card numbers with CVVs. The company disabled accounts, engaged third-party specialists, and offered 12 months of credit monitoring to affected individuals.

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Vermont clock⏱ VT AG >14 bday5 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 12 days

discovery → filing · 5 weeks / 37 days

Jul 11, 2024

Begins

Jul 23, 2024

Discovered

Jul 25, 2024

Scope determined

Aug 29, 2024

Filed

vs. sector median

6 wks faster

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Massachusetts State AGbd_7fe607a5110d44852024-08-29Verified
Maine State AGbd_4ea2f0f41c77c0372024-08-28 · +1dVerified
Montana State AGbd_7b010d92053dbaac2024-08-28 · +1dCandidate
Indiana State AGbd_a73cf91d075fb08a2024-08-28 · +1dVerified

Show 1 more filing ↓up to 8d gap

New Hampshire State AGbd_a82d3aee9948731e2024-09-06 · +8dVerified

Name: The PM Concepts LLC
norm: the pm concepts

Name: The PM Concepts LLC
norm: the pm concepts
Also named: PM Concepts, LLCdba oflegal entity
Amata Lifedba oftrade name
Industry: Healthcarellm

Discovered: Jul 23, 2024
Breach occurred: Jul 11, 2024 – Jul 23, 2024
Undetected for: 12 daysoccurrence → discovery
Materiality determined: Jul 25, 2024
Notification sent: Aug 28, 2024
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountAuthentication
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Launched an investigation
Disabled all relevant accounts
Worked with our third-party specialists to confirm the security of our environment
Notifying you of this incident
Providing you with access to Single Bureau Credit Monitoring services
Providing proactive fraud assistance
Changes made: Worked with our third-party specialists to confirm the security of our environment
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(37 days from discovery to filing)
Compliance flags: VT AG >14 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Maine State AGAug 28 · first

Montana State AGAug 28 · first

Indiana State AGAug 28 · first

Massachusetts State AG+1d

Vermont State AG+1d · this page

New Hampshire State AG+9d

Pattern: first filing Aug 28 (ME), last Sep 6 (NH) — a 9-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2024-08-29-pm-concepts-dba-amata-life-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 29, 2024
Raw hash: 0dc943a556430de55e3e5d5ffbad789c10d99d276a59e29e05c0f1e25d769d8b

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityThe PM Concepts LLC

Victim entityThe PM Concepts LLC

Incidentdiscovered Jul 23, 2024

Stated responseLaunched an investigation

ComplianceVT AG >14 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov