HackingOtherData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

The PM Concepts LLC

bd_4ea2f0f41c77c037 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 23, 2024

Filed

Aug 28, 2024

To disclose

5 weeks

Affected · nationwide

1722 in this filing

Linked

6 filings

Confidence

66%

Full breach record for The PM Concepts LLC →

PM Concepts, LLC DBA Amata Life reported an external system breach (hacking) affecting 172 individuals, including 2 Maine residents. The incident occurred between July 11 and July 23, 2024, and was discovered on July 23, 2024. Compromised data included names, addresses, phone numbers, and credit card numbers with CVVs. Notices were sent on August 28, 2024, offering 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jul 23, 2024 → Filed with AG Aug 28, 202436d ⏱ ME AG >30d5 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 12 days

discovery → filing · 5 weeks / 36 days

Jul 11, 2024

Begins

Jul 23, 2024

Discovered

Aug 28, 2024

Filed

vs. sector median

3 wks faster

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Montana State AGbd_7b010d92053dbaac2024-08-28Candidate
Indiana State AGbd_a73cf91d075fb08a2024-08-28Verified
Vermont State AGbd_654739e111c9e6b52024-08-29 · +1dVerified
Massachusetts State AGbd_7fe607a5110d44852024-08-29 · +1dVerified

Show 1 more filing ↓up to 9d gap

New Hampshire State AGbd_a82d3aee9948731e2024-09-06 · +9dVerified

Name: The PM Concepts LLC
norm: the pm concepts

Name: The PM Concepts LLC
norm: the pm concepts
Also named: PM Concepts, LLCdba oflegal entity
Amata Lifedba oftrade name
Industry: Otherllm

Discovered: Jul 23, 2024
Breach occurred: Jul 11, 2024 – Jul 23, 2024
Undetected for: 12 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 28, 2024
Affected individuals: 172state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Launched an investigation
Disabled all relevant accounts
Worked with our third-party specialists to confirm the security of our environment
Notifying you of this incident
Providing you with access to Single Bureau Credit Monitoring services
Changes made: Provided access to 12 months of complimentary credit monitoring and identity protection services through Cyberscout
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(36 days from discovery to filing)
Compliance flags: ME AG >30d · 36d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jul 23, 2024
→ Filed with AG: Aug 28, 2024
36d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jul 23, 2024 → Filed with AG: Aug 28, 2024	36d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Montana State AGAug 28 · first

Indiana State AGAug 28 · first

Maine State AGAug 28 · first · this page

Vermont State AG+1d

Massachusetts State AG+1d

New Hampshire State AG+9d

Pattern: first filing Aug 28 (MT), last Sep 6 (NH) — a 9-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/e318cb6f-456d-4471-b547-4072586180cc.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 28, 2024
Raw hash: e6d1cdcf99a8376edddec5943a37cf39ed175a6da2b533fb12d5c3dc3ed68aa4

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityThe PM Concepts LLC

Victim entityThe PM Concepts LLC

Incidentdiscovered Jul 23, 2024

Stated responseLaunched an investigation

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov