Social EngineeringTechnologyInformationPhishingData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountMediumContained

Profitero+

bd_96c63a5eaa4ef382 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 2, 2022

Filed

May 16, 2022

To disclose

14 days

Affected

Not disclosed

Linked

4 filings

Confidence

65%

Full breach record for Profitero+ →

Profitero LLC notified the New Hampshire Attorney General of a data security incident involving unauthorized access to an employee's laptop. The breach resulted from a phishing email clicked on April 22, 2022, leading to data exfiltration by an unauthorized third party until May 2, 2022. Affected data included names, SSNs, driver's license numbers, and bank account details. Profitero contained the incident, reset passwords, and offered 24 months of credit monitoring.

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Incident timeline

undetected · 10 days

discovery → filing · 14 days

Apr 22, 2022

Begins

May 2, 2022

Discovered

May 16, 2022

Filed

vs. sector median

17 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Maine State AGbd_3b7fd2f8726160172022-05-12 · +4dVerified
Massachusetts State AGbd_47c44f9e75eced912022-05-12 · +4dVerified
Maine State AGbd_69a809e78a8a3ac72022-05-10 · +6dCandidate

Name: Profitero+
norm: profitero
Domain: profitero.com

Name: Profitero+
norm: profitero
Domain: profitero.com
Industry: Technologyllm

Discovered: May 2, 2022
Breach occurred: Apr 22, 2022 – May 2, 2022
Undetected for: 10 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 12, 2022
Affected individuals: Not disclosed
Data types: Identity (basic)Government IDFinancial account
Data elements: Social Security number
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing Link
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General Consumer Protection Bureau
Initial access: phishing_link

During the incident: Swiftly contained the incident
Launched an investigation
Reviewed existing security measures and procedures relating to data protection and security for any enhancements
All employees have been prompted to change their passwords
Offering access to Experian IdentityWorks for 24 months at no charge
Changes made: Reviewing existing security measures and procedures relating to data protection and security for any enhancements to help prevent incidents of a similar nature from occurring in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 days(14 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 3 states

View merged incident ↗

Maine State AGMay 10 · first

Maine State AG+2d

Massachusetts State AG+2d

New Hampshire State AG+6d · this page

Pattern: first filing May 10 (ME), last May 16 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/profitero-20220516.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 16, 2022
Raw hash: 359dcb621bb09aeb9ac715a063663e7b0892db38ef6cc7df57f2b384c914d6e2

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityProfitero+

Victim entityProfitero+

Incidentdiscovered May 2, 2022

Stated responseSwiftly contained the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov