DisclosureLens
HackingInformationCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Profitero+

bd_3b7fd2f872616017 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 2, 2022

Filed

May 12, 2022

To disclose

10 days

Affected · nationwide

2471 in this filing

Linked

4 filings

Confidence

65%
Full breach record for Profitero+ →

Profitero LLC reported an external system breach that occurred on April 22, 2022, and was discovered on May 2, 2022. The incident affected 247 individuals, compromising their names and driver's license or non-driver identification card numbers. In response, the company offered 24 months of identity theft protection services through Experian.

Maine clockDiscovered May 2, 2022 → Filed with AG May 12, 202210d ✓ ME AG ≤30d10 days discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 10 days
discovery → filing · 10 days

Apr 22, 2022

Begins

May 2, 2022

Discovered

May 12, 2022

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Filing propagation · 4 filings · 3 states

View merged incident ↗
Maine State AGMay 10 · first
Massachusetts State AG+2d
Maine State AG+2d · this page
New Hampshire State AG+6d

Pattern: first filing May 10 (ME), last May 16 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.